The addictive nature of relationships is woven through our movies, songs, and ... public relations. From Led Zeppelin's, "I can't quit you, baby" (originally written by Willie Dixon and performed by Otis Rush in 1956) to Broke Back Mountain's famous scene where Jack says, "I wish I knew how to quit you." A more recent [...]
I can't tell you how many times I've watched my Bavarian 84-year-old mom strike up a conversation with strangers at the park, public transportation, or store. Mom's been living with us since last Thanksgiving in this pandemic and I've come to realize her "gift of gab" may not be a gift at all, but simply a [...]
With everything going on, I was curious how the speaking world is being affected. So, I hopped on Zoom and had a chat with my friend, bestselling author, keynote speaker, and resilience expert Adam Markel about the current state of the speaking industry. Adam’s insights are FASCINATING. My biggest aha was how people are [...]
September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]
In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed: https://youtu.be/KvD0gG_fUlg?t=324 ?? Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]
When you speak, are you speaking the language of "me" or "we?" It's a great question to ask if you want press coverage. I represent both nonprofit and corporate clients. Nonprofit executives naturally speak the language of we. You won't be surprised to learn corporate America leads with, "What have you done for me lately?" [...]
We're at the end of our August #21DayPRActionGuide challenge. We've developed media materials and been pitching press contacts. This Friday at 1 pm eastern some participants will share about their recent interviews and I'll coach them on how to leverage their earned editorial coverage inside owned and paid media. Let's face it, many people simply [...]
Are you happy? Happiness, like beauty, is in the eye of the beholder. My husband likes to ask me, "What do you love about your life today?" when he finds me complaining, which typically 'harshes his vibe.' While not a surfer, he is an avid mountain biker and whitewater kayaker. In fact, we both [...]
Yes, I'm revealing our trade secrets. The saying "spill the beans" comes from Greece when a jar of voting beans would be spilled. Just in time for election season, I'm spilling our beans for your PR success. You can see the formulas laid out in our workbook, "21 Day PR Action Guide: The Who, What, [...]
I live in the South, about three hours east of Atlanta. Here a great meal is described as "your meat and two sides." If you're lucky, you'll get three sides. I love this saying. Truth be told, the South is rich with sayings: "Bless your heart." Or, "Y'all come back now, ya hear?" The hospitality [...]
