Did you know I'm a third-year beekeeper? My uncles were beekeepers and while I was raised around raw honey, bees, and sticky situations, I didn't take up the hobby until I realized the troubles our bee population faces. So, now, I do my part for my community by nurturing 300,000+ bees to pollinate neighboring farms, [...]
It's June 1st and the news cycle continues to profile stories that leave most of us feeling heartbroken and powerless. Friday we even witnessed journalists in handcuffs. Over the weekend, we witnessed more people expressing themselves in ways that worked and ways that didn't work. I'm here to remind you, today, and all month [...]
Yesterday I was coaching a client on how to respond to a Reuters international journalist. It occurred to me, gosh, so many people need this type of coaching. So, I got inspired to share what I shared with her with all of you. Yes! It's true. I'm sharing my pitching secrets with you. ? In June, [...]
In May, many communities are releasing their shelter-in-place rules. Wasabi Publicity represents thought leaders who are out to make a difference. More than ever, public service and helping each other is what’s needed at this time. ? For Journalists: Here’s a lineup of our current campaigns for May 2020. ? For Experts: Here are some examples of [...]
The #21DayPRActionGuide challenge comes to a close this week, and it’s been a true joy working with you. Here’s my closing video. The key question to ask yourself now, is: “What’s sustainable?” This question not only applies to your PR plan, but also to your personal life. What’s working? What’s not working? I’m not [...]
One of our readers had a pertinent question to my last blog, "suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?" Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I'll incorporate this [...]
I started doing PR thirty years ago. I've literally seen PR transition from typewriters to Twitter. One may call me an international publicist, but I call myself the “storyteller to the media.” You can score press coverage for yourself too if you think of your press releases and pitches as stories you're sharing with [...]
Thanks for doing the #21DayPRActionGuide challenge with me. Every morning on YouTube.com/MichelleTennant, you can catch me live at 7:30 a.m. EDT for my #WalkingLive series during which we discuss different topics. Right now, we're focused on how to generate PR. As I said in my April 21st video, "If you fail to plan, you [...]
Hello, if you don't typically read my blog, please let me introduce myself. I'm an international publicist, Michelle Tennant Nicholson. I have a master's degree in human development, wrote award-winning children's curriculum and helped launch an educational TV network. I hope my ideas not only inspire your family but also contribute to career growth, [...]
Over Easter weekend, we explored Days 4-6 in the 21 Day PR Action Guide by Drew Gerber and yours truly, Michelle Tennant. During the pandemic, you can download our PR workbook for no charge, no opt-in at ? PitchRate.com First impressions are very important with press contacts. They immediately seek information on credibility and [...]
