When Dr. Judith Swack hired Wasabi Publicity to promote her book, Clear the Trauma, podcast interviews were an important part of our strategy (one goal inside a larger strategy was to use PR to fill online workshops). Podcasts gave Judith the time and space to explain her work, demonstrate her expertise and introduce new audiences [...]
Clients often ask us: What does it take to attract Tier 1 media? First, let's define Tier 1. These are media outlets with national or global reach that have huge audiences, often exceeding millions of readers or viewers. We're talking about opportunities like The School of Greatness with Lewis Howes, Tom Bilyeu's Impact Theory, or [...]
If you just finished writing a non-fiction book — or you're deep in the process right now — there's a conversation happening about you that you're not part of. Someone is Googling your name. A potential speaking client, a podcast host, a journalist, a business partner. They're pulling up whatever shows up and making a [...]
Not long ago, if someone claimed to represent a major media outlet or publishing house, there was a reasonable assumption of legitimacy. Today, that’s no longer the case. Recently, our team at Wasabi Publicity has encountered multiple highly sophisticated outreach attempts involving individuals claiming affiliation with major media and publishing brands. The emails looked polished. [...]
One media placement is exciting. But a recognizable media footprint? That’s where the real momentum starts. When we're designing a PR campaign, we often talk about building a “logo-rich” PR portfolio. That means your website, online press kit, speaker sheet, or social platforms begin filling up with recognizable media logos that instantly communicate trust and [...]
You’ve done it. You landed the media placement of your dreams — maybe it’s The New York Times, Fortune, or a major industry publication. But what happens next? If the answer is “nothing”, you’ve just made the biggest PR mistake founders make: Failing to leverage the media coverage you worked so hard to earn. [...]
Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these tactics have created a hustle-focused marketing culture capable of whipping the world into a frenzy. How? With more. Modern PR tactics are perpetually [...]
When it comes to the success of any PR campaign, social media matters more than ever in PR campaigns. In today’s media landscape, strong content alone isn’t always enough. Whether you’re aiming for podcast interviews, online features, or TV segments, your social presence can be the deciding factor that tips the scale. Here’s why social [...]
Most people jump into public relations (PR) thinking about one thing: visibility. They want media coverage, buzz, and ultimately — sales. But what if there were hidden advantages that could bring even more long-term value? Let’s explore three unexpected benefits of PR campaigns that can transform how you market, position, and grow your business. [...]
Getting media coverage is exciting — whether it’s a feature in Real Simple, an interview on Joe Rogan, or a mention in The New York Times. But before you jump into the spotlight, there are a few crucial things you need to have in place to make sure that buzz actually turns into results. So [...]
