I'm calling all lazy people!! According to Time Magazine, that's you and me. "Humans are inherently lazy, which may be a trait left over from our ancestors' days of conserving energy for the next hunt," reports Time Magazine. That's fine. I have a secret weapon against lazy: community. When your community is calling and you [...]
The pandemic shifted so much. My PR firm, Wasabi Publicity, was founded in 2002. After eighteen years of Wasabi's success and thirty years of conducting PR campaigns (yes I started doing PR when I was 20 - it's how I put myself through theater school), I thought I'd never see a shift so dramatic that I'd [...]
What makes the best first impression today? Many people would say it's your clothing, hair, makeup or posture. Really? Let's think about it during the pandemic and in this social media-dominated marketplace. Don't you also look up people online and see what their Twitter, Facebook, website bios say? This might not be the first [...]
When people find out I'm an international publicist, they ask me, "Can you get me on the front page of the Wall Street Journal, too?" I typically respond, "That depends." Then, I say, "It depends on whether you want to build relationships with press professionals or not." Like building anything, you need a strong foundation. [...]
I've been wanting change in my hometown. So, I pitched the press my plight, changed what neighbors were talking about and the good news is: I have a tangible change to report! The rezoning meeting originally scheduled for Thursday, June 18th in my hometown has been delayed to August 20th! Hooray! Let's unpack what [...]
Yesterday I was mentioned on the front page of my local daily newspaper. It's always a thrill for a publicist to see her campaigns receive front-page coverage in a daily newspaper. I rarely become the spokesperson for a campaign. It's always my preference to have Wasabi Publicity clients take center stage. However, in this [...]
In this video, Michelle Tennant Nicholson addresses the chatbox questions from last Friday's #21DayPRActionGuide coaching call. She summarizes: What’s the difference between owned, earned, and paid media? 💡 How and where do I find contact information for the press that would be interested in my message? 💡 Do I call or email the media? 💡 [...]
Last week an ABC local news crew was in my backyard. "Thank you for putting my voice on the loudspeaker. YOU are the people's voice and thank you for being a journalist." She looked at me. I thought she might cry. "Oh my gosh, thank you for saying that," she said looking out from [...]
Our first #21DayPRActionGuide Friday huddle on June 5, 2020 at 1 pm eastern was a great success. In the call we: Discussed how to find press contact information on websites. 💡 Brainstormed different pitches during the pandemic and protests. 💡 Illustrated different pitching strategies when targeting print or broadcast press professionals. 💡 Discerned the [...]
Today is June 4, 2020, and there is so much popping in the news that needs YOUR voice to make a difference. Yesterday I talked about how the press is YOUR voice on loudspeaker. Read it here. I promised you an update on how the WLOS ABC TV interview yesterday turned out and here it [...]
