The ‘Reel’ Deal

By |2020-12-04T17:53:14-05:00December 4th, 2020|

I'm pulling back my Wizard of Oz curtain Dec-Feb in our "Real-Time PR" challenge. Find out how publicists create PR magic and 'reel' in the big media fish. If you've wondered how we've scored the BBC, Real Simple, Oprah, People, USA Today, Wall Street Journal, and more (this year alone!), then now's your chance to [...]

Who You Gonna Call?

By |2020-11-11T15:02:59-05:00November 11th, 2020|

Are you confused about the best press contacts to target to place your news? Then, you're in the right place. We're in week two of November's #21DayPRActionGuide Challenge. This week, I'm focusing the PR lesson around, "Who You Gonna Call? Your Perfect Media Match." (See page 57 of, "21 Day PR Action Guide: The Who, [...]

PR Challenge

By |2020-11-05T12:48:57-05:00November 5th, 2020|

As votes are counted in this election, it's clear more than ever stories impact public perception. The past few days, I've been channel hopping to listen to different political perspectives. Based on the storyteller, the story changes. Who will write your story? 🦝 Before they write your story, they need to hear your story. Are you [...]

Think Bite-Sized PR

By |2020-10-22T14:42:36-04:00October 22nd, 2020|

The most sustainable PR plans stay relatively small and can fit comfortably into the rest of your work and family life. For example, rather than maintaining relationships with thousands of journalists and reporters, as my PR firm Wasabi Publicity does, why not choose 10 media contacts to keep in touch with regularly? You might be able to [...]

City Mouse vs Country Mouse

By |2020-10-14T20:00:37-04:00October 14th, 2020|

One of my favorite stories as a child was the city mouse versus the country mouse. Little Cozy Nook reads it for you here 📺 https://youtu.be/Gd0FGjsoKKI  In this beloved story, children are taken through challenges city and country mice face. They are different! In the same way, city and country people also face different challenges. In [...]

I Can’t Quit You

By |2020-10-08T11:35:58-04:00October 6th, 2020|

The addictive nature of relationships is woven through our movies, songs, and ... public relations. From Led Zeppelin's, "I can't quit you, baby" (originally written by Willie Dixon and performed by Otis Rush in 1956) to Broke Back Mountain's famous scene where Jack says, "I wish I knew how to quit you." A more recent [...]

The Gift of Gab

By |2020-09-24T13:41:31-04:00September 24th, 2020|

I can't tell you how many times I've watched my Bavarian 84-year-old mom strike up a conversation with strangers at the park, public transportation, or store. Mom's been living with us since last Thanksgiving in this pandemic and I've come to realize her "gift of gab" may not be a gift at all, but simply a [...]

TEDx Talks During the Pandemic

By |2020-09-18T10:02:41-04:00September 18th, 2020|

With everything going on, I was curious how the speaking world is being affected. So, I hopped on Zoom and had a chat with my friend, bestselling author, keynote speaker, and resilience expert Adam Markel about the current state of the speaking industry. Adam’s insights are FASCINATING. My biggest aha was how people are [...]

YOU DO YOU

By |2020-09-17T14:13:30-04:00September 17th, 2020|

September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]