The origin of the word "ever+green" dates back to 1545. One definition states: retaining its relevance, popularity, usefulness, etc.; enduring. In this blog, we're going to discuss a formula you can use to ensure your pitches stay relevant all year. 💡🤓 Humans started to combine the words ever and the word green and viola, we're still [...]
Clearly what the world needs now is more love. So, let's talk love: What's your love language? Since this is a PR blog, let's also ask: What's the love language of the media? First, a story! A few years ago, I asked my husband this question and he had never heard of 'love languages' so [...]
I’ve been working out for almost two years, which at my age, I consider a small miracle and something I’m quite proud of.🏋️♂️ I even continued with my workouts online during all the obstacles of 2020.😇 We all know the statistics on people not keeping their New Year's Resolutions. I was curious about the difference [...]
We are making history! We're executing a PR campaign and letting you peek behind closed doors to see what we do. It's risky because I have no idea if we'll be successful or not. You can watch these videos from the first call for a catch-up and join us. Register here: WasabiPublicity.com/Real-Time-PR/ First Video 👇 [...]
I'm pulling back my Wizard of Oz curtain Dec-Feb in our "Real-Time PR" challenge. Find out how publicists create PR magic and 'reel' in the big media fish. If you've wondered how we've scored the BBC, Real Simple, Oprah, People, USA Today, Wall Street Journal, and more (this year alone!), then now's your chance to [...]
After our Weight Watcher's meeting, every Wednesday, my high school friend Sean, and I would head over to a Louisville restaurant and eat queso and chips. They didn't "count" toward points, we told each other because point counting started "tomorrow." And that is how Weight Watchers meetings went for us for a whole year in [...]
Are you confused about the best press contacts to target to place your news? Then, you're in the right place. We're in week two of November's #21DayPRActionGuide Challenge. This week, I'm focusing the PR lesson around, "Who You Gonna Call? Your Perfect Media Match." (See page 57 of, "21 Day PR Action Guide: The Who, [...]
As votes are counted in this election, it's clear more than ever stories impact public perception. The past few days, I've been channel hopping to listen to different political perspectives. Based on the storyteller, the story changes. Who will write your story? 🦝 Before they write your story, they need to hear your story. Are you [...]
The most sustainable PR plans stay relatively small and can fit comfortably into the rest of your work and family life. For example, rather than maintaining relationships with thousands of journalists and reporters, as my PR firm Wasabi Publicity does, why not choose 10 media contacts to keep in touch with regularly? You might be able to [...]
One of my favorite stories as a child was the city mouse versus the country mouse. Little Cozy Nook reads it for you here 📺 https://youtu.be/Gd0FGjsoKKI In this beloved story, children are taken through challenges city and country mice face. They are different! In the same way, city and country people also face different challenges. In [...]
