How to Grab the Media’s Attention Using AI-assisted PR

By |2023-10-25T14:59:31-04:00November 1st, 2023|

In today's fast-paced digital world, the power of AI is revolutionizing various industries, and public relations is no exception. Launching an AI-assisted PR campaign can be a game-changer for people who are committed to making a difference. However, before you dive into the realm of artificial intelligence, there are several essential components you need to [...]

The Power of Sharing Your Story in a PR Campaign: Finding a Common Connection

By |2023-08-23T12:49:10-04:00September 1st, 2023|

In the vast realm of the internet, you'll find numerous articles and advice on the importance and the power of sharing your story. Today, I want to dive deeper into the concept of sharing your story—specifically in the context of a PR campaign. It's a topic that often leads people astray, as they believe it [...]

How to Position Yourself as an Expert in the Media

By |2023-07-28T14:39:28-04:00August 1st, 2023|

In today's fast-paced digital world, becoming a go-to expert in your field can open countless opportunities for your personal brand and career. Whether you're an author, entrepreneur, or industry professional, positioning yourself as an expert in the media is a powerful strategy to boost your credibility and reach a broader audience. So, how can [...]

Using LinkedIn For Business: Cracking The LinkedIn Code

By |2023-04-26T09:19:01-04:00May 1st, 2023|

Social media has become an integral part of business language over the last couple decades, but one platform that still seems to mystify many business owners is LinkedIn. Why does this channel have such a hard code to crack? What are people missing, and how can they recalibrate for success? The leading social media platforms [...]

How To Land Brag-Worthy Media Coverage

By |2023-02-23T13:33:57-05:00March 1st, 2023|

Look, we can likely all admit, part of the thrill of getting a great media placement or interview is the bragging opportunity. Sure, media coverage establishes credibility and builds trust with existing and potential customers, but there’s also something really rewarding about landing brag-worthy media coverage and seeing yourself quoted or featured in a highly [...]