Think Bite-Sized PR

By |2020-10-22T14:42:36-04:00October 22nd, 2020|

The most sustainable PR plans stay relatively small and can fit comfortably into the rest of your work and family life. For example, rather than maintaining relationships with thousands of journalists and reporters, as my PR firm Wasabi Publicity does, why not choose 10 media contacts to keep in touch with regularly? You might be able to [...]

City Mouse vs Country Mouse

By |2020-10-14T20:00:37-04:00October 14th, 2020|

One of my favorite stories as a child was the city mouse versus the country mouse. Little Cozy Nook reads it for you here 📺 https://youtu.be/Gd0FGjsoKKI  In this beloved story, children are taken through challenges city and country mice face. They are different! In the same way, city and country people also face different challenges. In [...]

I Can’t Quit You

By |2020-10-08T11:35:58-04:00October 6th, 2020|

The addictive nature of relationships is woven through our movies, songs, and ... public relations. From Led Zeppelin's, "I can't quit you, baby" (originally written by Willie Dixon and performed by Otis Rush in 1956) to Broke Back Mountain's famous scene where Jack says, "I wish I knew how to quit you." A more recent [...]

The Gift of Gab

By |2020-09-24T13:41:31-04:00September 24th, 2020|

I can't tell you how many times I've watched my Bavarian 84-year-old mom strike up a conversation with strangers at the park, public transportation, or store. Mom's been living with us since last Thanksgiving in this pandemic and I've come to realize her "gift of gab" may not be a gift at all, but simply a [...]

TEDx Talks During the Pandemic

By |2020-09-18T10:02:41-04:00September 18th, 2020|

With everything going on, I was curious how the speaking world is being affected. So, I hopped on Zoom and had a chat with my friend, bestselling author, keynote speaker, and resilience expert Adam Markel about the current state of the speaking industry. Adam’s insights are FASCINATING. My biggest aha was how people are [...]

YOU DO YOU

By |2020-09-17T14:13:30-04:00September 17th, 2020|

September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]

Got CNN? Here’s How to Leverage Press Placements

By |2020-09-11T14:52:29-04:00September 11th, 2020|

In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed:  https://youtu.be/KvD0gG_fUlg?t=324 🎉👉 Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]

Me Versus We

By |2020-09-09T14:48:38-04:00September 9th, 2020|

When you speak, are you speaking the language of "me" or "we?" It's a great question to ask if you want press coverage. I represent both nonprofit and corporate clients. Nonprofit executives naturally speak the language of we. You won't be surprised to learn corporate America leads with, "What have you done for me lately?" [...]

Reeling in the Big Fish

By |2020-08-27T14:53:57-04:00August 27th, 2020|

We're at the end of our August #21DayPRActionGuide challenge. We've developed media materials and been pitching press contacts. This Friday at 1 pm eastern some participants will share about their recent interviews and I'll coach them on how to leverage their earned editorial coverage inside owned and paid media. Let's face it, many people simply [...]

I Am Happy 

By |2020-08-25T15:44:02-04:00August 25th, 2020|

Are you happy? Happiness, like beauty, is in the eye of the beholder. My husband likes to ask me, "What do you love about your life today?" when he finds me complaining, which typically 'harshes his vibe.' While not a surfer, he is an avid mountain biker and whitewater kayaker. In fact, we both [...]