It’s Your Call

By |2020-07-09T13:34:52-04:00July 9th, 2020|

I'm calling all lazy people!! According to Time Magazine, that's you and me. "Humans are inherently lazy, which may be a trait left over from our ancestors' days of conserving energy for the next hunt," reports Time Magazine. That's fine. I have a secret weapon against lazy: community. When your community is calling and you [...]


By |2020-07-07T14:41:20-04:00July 7th, 2020|

What makes the best first impression today? Many people would say it's your clothing, hair, makeup or posture. Really? Let's think about it during the pandemic and in this social media-dominated marketplace. Don't you also look up people online and see what their Twitter, Facebook, website bios say? This might not be the first [...]

#21DayPRActionGuide Coaching Call Summary

By |2020-06-10T14:41:13-04:00June 10th, 2020|

In this video, Michelle Tennant Nicholson addresses the chatbox questions from last Friday's #21DayPRActionGuide coaching call. She summarizes: What’s the difference between owned, earned, and paid media? 💡 How and where do I find contact information for the press that would be interested in my message? 💡 Do I call or email the media? 💡 [...]

Publicists, DIY PR Peeps, Clients and Friends

By |2020-06-08T14:47:09-04:00June 8th, 2020|

Our first #21DayPRActionGuide Friday huddle on June 5, 2020 at 1 pm eastern was a great success. In the call we:  Discussed how to find press contact information on websites. 💡 Brainstormed different pitches during the pandemic and protests. 💡 Illustrated different pitching strategies when targeting print or broadcast press professionals. 💡 Discerned the [...]

TV Spot Update

By |2020-06-04T16:11:26-04:00June 4th, 2020|

Today is June 4, 2020, and there is so much popping in the news that needs YOUR voice to make a difference. Yesterday I talked about how the press is YOUR voice on loudspeaker. Read it here. I promised you an update on how the WLOS ABC TV interview yesterday turned out and here it [...]