About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

Who You Gonna Call?

By |2020-11-11T15:02:59-05:00November 11th, 2020|

Are you confused about the best press contacts to target to place your news? Then, you're in the right place. We're in week two of November's #21DayPRActionGuide Challenge. This week, I'm focusing the PR lesson around, "Who You Gonna Call? Your Perfect Media Match." (See page 57 of, "21 Day PR Action Guide: The Who, [...]

PR Challenge

By |2020-11-05T12:48:57-05:00November 5th, 2020|

As votes are counted in this election, it's clear more than ever stories impact public perception. The past few days, I've been channel hopping to listen to different political perspectives. Based on the storyteller, the story changes. Who will write your story? 🦝 Before they write your story, they need to hear your story. Are you [...]

Think Bite-Sized PR

By |2020-10-22T14:42:36-04:00October 22nd, 2020|

The most sustainable PR plans stay relatively small and can fit comfortably into the rest of your work and family life. For example, rather than maintaining relationships with thousands of journalists and reporters, as my PR firm Wasabi Publicity does, why not choose 10 media contacts to keep in touch with regularly? You might be able to [...]

City Mouse vs Country Mouse

By |2020-10-14T20:00:37-04:00October 14th, 2020|

One of my favorite stories as a child was the city mouse versus the country mouse. Little Cozy Nook reads it for you here 📺 https://youtu.be/Gd0FGjsoKKI  In this beloved story, children are taken through challenges city and country mice face. They are different! In the same way, city and country people also face different challenges. In [...]

I Can’t Quit You

By |2020-10-08T11:35:58-04:00October 6th, 2020|

The addictive nature of relationships is woven through our movies, songs, and ... public relations. From Led Zeppelin's, "I can't quit you, baby" (originally written by Willie Dixon and performed by Otis Rush in 1956) to Broke Back Mountain's famous scene where Jack says, "I wish I knew how to quit you." A more recent [...]

The Gift of Gab

By |2020-09-24T13:41:31-04:00September 24th, 2020|

I can't tell you how many times I've watched my Bavarian 84-year-old mom strike up a conversation with strangers at the park, public transportation, or store. Mom's been living with us since last Thanksgiving in this pandemic and I've come to realize her "gift of gab" may not be a gift at all, but simply a [...]

YOU DO YOU

By |2020-09-17T14:13:30-04:00September 17th, 2020|

September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]

Got CNN? Here’s How to Leverage Press Placements

By |2020-09-11T14:52:29-04:00September 11th, 2020|

In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed:  https://youtu.be/KvD0gG_fUlg?t=324 🎉👉 Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]

Me Versus We

By |2020-09-09T14:48:38-04:00September 9th, 2020|

When you speak, are you speaking the language of "me" or "we?" It's a great question to ask if you want press coverage. I represent both nonprofit and corporate clients. Nonprofit executives naturally speak the language of we. You won't be surprised to learn corporate America leads with, "What have you done for me lately?" [...]