About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

Evergreen News Story Formula

By |2021-01-18T13:53:29-05:00January 14th, 2021|

The origin of the word "ever+green" dates back to 1545. One definition states: retaining its relevance, popularity, usefulness, etc.; enduring. In this blog, we're going to discuss a formula you can use to ensure your pitches stay relevant all year. 💡🤓 Humans started to combine the words ever and the word green and viola, we're still [...]

Love Languages

By |2021-01-08T09:50:08-05:00January 7th, 2021|

Clearly what the world needs now is more love. So, let's talk love: What's your love language? Since this is a PR blog, let's also ask: What's the love language of the media? First, a story! A few years ago, I asked my husband this question and he had never heard of 'love languages' so [...]

Online Press Kits

By |2020-12-18T14:03:16-05:00December 18th, 2020|

We are making history! We're executing a PR campaign and letting you peek behind closed doors to see what we do. It's risky because I have no idea if we'll be successful or not. You can watch these videos from the first call for a catch-up and join us. Register here: WasabiPublicity.com/Real-Time-PR/ First Video 👇 [...]

The ‘Reel’ Deal

By |2020-12-07T08:09:45-05:00December 4th, 2020|

I'm pulling back my Wizard of Oz curtain Dec-Feb in our "Real-Time PR" challenge. Find out how publicists create PR magic and 'reel' in the big media fish. If you've wondered how we've scored the BBC, Real Simple, Oprah, People, USA Today, Wall Street Journal, and more (this year alone!), then now's your chance to [...]

Who You Gonna Call?

By |2020-11-11T15:02:59-05:00November 11th, 2020|

Are you confused about the best press contacts to target to place your news? Then, you're in the right place. We're in week two of November's #21DayPRActionGuide Challenge. This week, I'm focusing the PR lesson around, "Who You Gonna Call? Your Perfect Media Match." (See page 57 of, "21 Day PR Action Guide: The Who, [...]

PR Challenge

By |2020-11-05T12:48:57-05:00November 5th, 2020|

As votes are counted in this election, it's clear more than ever stories impact public perception. The past few days, I've been channel hopping to listen to different political perspectives. Based on the storyteller, the story changes. Who will write your story? 🦝 Before they write your story, they need to hear your story. Are you [...]

Think Bite-Sized PR

By |2020-10-22T14:42:36-04:00October 22nd, 2020|

The most sustainable PR plans stay relatively small and can fit comfortably into the rest of your work and family life. For example, rather than maintaining relationships with thousands of journalists and reporters, as my PR firm Wasabi Publicity does, why not choose 10 media contacts to keep in touch with regularly? You might be able to [...]

City Mouse vs Country Mouse

By |2020-10-14T20:00:37-04:00October 14th, 2020|

One of my favorite stories as a child was the city mouse versus the country mouse. Little Cozy Nook reads it for you here 📺 https://youtu.be/Gd0FGjsoKKI  In this beloved story, children are taken through challenges city and country mice face. They are different! In the same way, city and country people also face different challenges. In [...]

I Can’t Quit You

By |2020-10-08T11:35:58-04:00October 6th, 2020|

The addictive nature of relationships is woven through our movies, songs, and ... public relations. From Led Zeppelin's, "I can't quit you, baby" (originally written by Willie Dixon and performed by Otis Rush in 1956) to Broke Back Mountain's famous scene where Jack says, "I wish I knew how to quit you." A more recent [...]