About Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

2024 PR Trends and Tips

By |2023-12-29T15:34:55-05:00January 1st, 2024|

As we enter 2024, the public relations landscape is experiencing transformative trends, offering authors unique opportunities to enhance their brand and reader engagement. Here’s an exploration of how these trends can be effectively utilized in the world of publishing and personal branding. Authenticity: Build Trust through Genuine Content In the realm [...]

How to Grab the Media’s Attention Using AI-assisted PR

By |2023-10-25T14:59:31-04:00November 1st, 2023|

In today's fast-paced digital world, the power of AI is revolutionizing various industries, and public relations is no exception. Launching an AI-assisted PR campaign can be a game-changer for people who are committed to making a difference. However, before you dive into the realm of artificial intelligence, there are several essential components you need to [...]

The Power of Sharing Your Story in a PR Campaign: Finding a Common Connection

By |2023-08-23T12:49:10-04:00September 1st, 2023|

In the vast realm of the internet, you'll find numerous articles and advice on the importance and the power of sharing your story. Today, I want to dive deeper into the concept of sharing your story—specifically in the context of a PR campaign. It's a topic that often leads people astray, as they believe it [...]

How to Position Yourself as an Expert in the Media

By |2023-07-28T14:39:28-04:00August 1st, 2023|

In today's fast-paced digital world, becoming a go-to expert in your field can open countless opportunities for your personal brand and career. Whether you're an author, entrepreneur, or industry professional, positioning yourself as an expert in the media is a powerful strategy to boost your credibility and reach a broader audience. So, how can [...]

Using LinkedIn For Business: Cracking The LinkedIn Code

By |2023-04-26T09:19:01-04:00May 1st, 2023|

Social media has become an integral part of business language over the last couple decades, but one platform that still seems to mystify many business owners is LinkedIn. Why does this channel have such a hard code to crack? What are people missing, and how can they recalibrate for success? The leading social media platforms [...]