About Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

PR Lessons From Edward Bernays

By |2024-11-05T10:29:11-05:00November 1st, 2024|

Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]

How to Be a Great Podcast Guest

By |2024-07-29T16:44:28-04:00August 1st, 2024|

Podcasts have become the dominant form of media coverage. Whether you're featured on a popular show or hosting your own, brevity and impact are crucial. While you might not face the same rigid time constraints as live TV or radio, attention spans remain short, and your ability to deliver concise, powerful messages is paramount. 🗣 [...]

Why Every Podcast Matters

By |2024-06-27T09:49:48-04:00July 1st, 2024|

As an author, you might be tempted to aim for the big-name podcasts with massive audiences. While those high-profile appearances are undoubtedly valuable, don’t underestimate the power of smaller podcasts. In fact, participating in a variety of podcasts, regardless of their size, can offer numerous benefits for your book promotion and personal brand. 🙌 [...]

2024 PR Trends and Tips

By |2023-12-29T15:34:55-05:00January 1st, 2024|

As we enter 2024, the public relations landscape is experiencing transformative trends, offering authors unique opportunities to enhance their brand and reader engagement. Here’s an exploration of how these trends can be effectively utilized in the world of publishing and personal branding. Authenticity: Build Trust through Genuine Content In the realm [...]