About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.


By |2020-09-17T14:13:30-04:00September 17th, 2020|

September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]

Got CNN? Here’s How to Leverage Press Placements

By |2020-09-11T14:52:29-04:00September 11th, 2020|

In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed:  https://youtu.be/KvD0gG_fUlg?t=324 ?? Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]

Me Versus We

By |2020-09-09T14:48:38-04:00September 9th, 2020|

When you speak, are you speaking the language of "me" or "we?" It's a great question to ask if you want press coverage. I represent both nonprofit and corporate clients. Nonprofit executives naturally speak the language of we. You won't be surprised to learn corporate America leads with, "What have you done for me lately?" [...]

Reeling in the Big Fish

By |2020-08-27T14:53:57-04:00August 27th, 2020|

We're at the end of our August #21DayPRActionGuide challenge. We've developed media materials and been pitching press contacts. This Friday at 1 pm eastern some participants will share about their recent interviews and I'll coach them on how to leverage their earned editorial coverage inside owned and paid media. Let's face it, many people simply [...]

I Am Happy 

By |2020-08-25T15:44:02-04:00August 25th, 2020|

Are you happy? Happiness, like beauty, is in the eye of the beholder. My husband likes to ask me, "What do you love about your life today?" when he finds me complaining, which typically 'harshes his vibe.' While not a surfer, he is an avid mountain biker and whitewater kayaker. In fact, we both [...]

I’m Spilling the Beans 

By |2020-08-21T13:27:19-04:00August 21st, 2020|

Yes, I'm revealing our trade secrets. The saying "spill the beans" comes from Greece when a jar of voting beans would be spilled. Just in time for election season, I'm spilling our beans for your PR success. You can see the formulas laid out in our workbook, "21 Day PR Action Guide: The Who, What, [...]

Meat and Two Sides

By |2020-08-19T14:48:25-04:00August 19th, 2020|

I live in the South, about three hours east of Atlanta. Here a great meal is described as "your meat and two sides." If you're lucky, you'll get three sides. I love this saying. Truth be told, the South is rich with sayings: "Bless your heart." Or, "Y'all come back now, ya hear?" The hospitality [...]

Your Secret Weapon

By |2020-08-13T14:45:39-04:00August 13th, 2020|

This Friday will be our first #21DayPRActionGuide challenge call in August. If you missed the previous challenges, you can get caught up on the Wasabi Publicity blog. ? We'll be discussing the first part of my book, "21 Day PR Action Guide: The Who, What, When, and Where To Launch a Successful PR Campaign." If you [...]

How to Share on Social Media

By |2020-08-12T14:36:57-04:00August 12th, 2020|

This morning, a press venue asked our Wasabi Publicity client to share his press placement on social media. He wrote, "Gosh, I don't share much on social media. Got a tutorial on it?" So, I quickly put this together for him and thought we'd pass it along to you in our blog, too! https://youtu.be/78IYUwOC_HE [...]

#21DayPRActionGuide Challenge, August 2020

By |2020-08-11T14:42:51-04:00August 11th, 2020|

We’ve completed back to back challenges this pandemic. Just in time for back-to-school seasonal news, we’re starting another #21DayPRActionGuide challenge. Are you up for it? I am! This Friday, we’ll be meeting at 1 pm eastern to discuss writing your PR materials. We’ll address ? What’s the best pandemic pitch? Hint: It’s the same as [...]