About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

Organized Chaos

By |2020-04-07T06:26:04-04:00April 6th, 2020|

"Life isn't about waiting for the storm to pass. It's about learning to dance in the rain." Something happens when I listen to new PR clients in an intake call. I love it when they speak stream-of-consciousness because even though I’m listening to their unique story, I'm also hearing what's universal about all humans. [...]

Water Droplets of News

By |2020-04-03T15:24:49-04:00March 17th, 2020|

"The PR game has changed and that's why I'm coming to you.” That's what our client said to me on the phone last September. He's right: technology has changed PR. When I learned how to do PR campaigns thirty years ago, one TV appearance was like tipping a full bucket over, splashing sales of [...]

PR Has Changed And So Have We!

By |2019-02-28T09:48:24-05:00February 27th, 2019|

Celebrating Our 10th Anniversary 2009: the year we launched PitchRate. That doesn’t really sound that long ago, right? In the grand scheme of things, 10 years is a relatively short period of time… but in terms of the digital age, 10 years is something of a lifetime. Has PR changed much in 10 years? [...]

Media Menu

By |2017-10-20T12:41:38-04:00October 19th, 2017|

I'm headed to the National Publicity Summit soon. Here's a media menu of our clients, also listed at SearchPressKits.com. Find last minute sources at PitchRate.com. Wasabi Publicity's claim-to-fame is online press kits. This blog saves schlepping supplies to & from summit. Enjoy. Sandra Joseph: The Phantom's Christine "Unmasks" in 2018 for 30th anniversary Josselyne Herman Saccio: How To [...]

Are You a Back Stabber?

By |2017-08-01T14:12:53-04:00August 1st, 2017|

Are you a back stabber? Spin back stabbing stories to news we can use. How about 'back stabbing' tips to relieve knots, shoulder pain and tight traps? Watch this hilarious online video, "60 Second Stretches to Get Knots from Shoulders, Upper Back and Traps" from Bob and Brad (self-declared) the most famous physical therapists on the internet. [...]

Hallmark Case Study

By |2017-03-31T16:28:31-04:00March 31st, 2017|

My PR firm Wasabi Publicity represents Mutual Rescue, a nonprofit out to change the conversation from 'people or animals' to 'people and animals' because let's face it, pets rescue us as much as we rescue them.  I like to share with you exceptional case studies from public relations because deep in my heart, I know stories [...]

Your Image Here

By |2017-02-28T17:15:32-05:00February 28th, 2017|

"You're lying" said the USA Today reporter to me about how much I paid for my head-shot. "I paid $7000 for my head-shot and for sure you don't own the copyright on that photo if you didn't pay $7000." I wasn't sure what to say, except in my head I could only hear my father [...]

Mutual Rescue

By |2017-02-01T00:05:46-05:00January 31st, 2017|

Every day I take a lunch break, I pet my Siberian husky. It so relaxes me and helps me heal my adrenal burnout. And LouLou loves it too, of course! I rescued her. During her first year, she ran feral the shelter told me. Every time I see her catch bugs and grubs, it reminds [...]

City VS Country

By |2016-11-28T12:14:41-05:00November 28th, 2016|

My Spartan Trifecta Race teammate, Melissa taught TRX this spring and didn't notice J-Lo in her class. She didn't notice her entourage either. Lady Gaga needs to come to the country y'all where no one will recognize her because today she is crying she is so famous she "misses people." Country folk will see right through that. [...]