About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

Publicists, DIY PR Peeps, Clients and Friends

By |2020-06-08T14:47:09-04:00June 8th, 2020|

Our first #21DayPRActionGuide Friday huddle on June 5, 2020 at 1 pm eastern was a great success. In the call we:  Discussed how to find press contact information on websites. 💡 Brainstormed different pitches during the pandemic and protests. 💡 Illustrated different pitching strategies when targeting print or broadcast press professionals. 💡 Discerned the [...]

TV Spot Update

By |2020-06-04T16:11:26-04:00June 4th, 2020|

Today is June 4, 2020, and there is so much popping in the news that needs YOUR voice to make a difference. Yesterday I talked about how the press is YOUR voice on loudspeaker. Read it here. I promised you an update on how the WLOS ABC TV interview yesterday turned out and here it [...]

How to Turn Your Fury Into Flurry; Reaction Into Action

By |2020-06-01T16:50:55-04:00June 1st, 2020|

It's June 1st and the news cycle continues to profile stories that leave most of us feeling heartbroken and powerless. Friday we even witnessed journalists in handcuffs. Over the weekend, we witnessed more people expressing themselves in ways that worked and ways that didn't work. I'm here to remind you, today, and all month [...]

Learn My Success Secrets: 21 Day PR Action Guide Meetings Fridays In June

By |2020-06-01T14:23:14-04:00May 29th, 2020|

Yesterday I was coaching a client on how to respond to a Reuters international journalist. It occurred to me, gosh, so many people need this type of coaching. So, I got inspired to share what I shared with her with all of you. Yes! It's true. I'm sharing my pitching secrets with you. 😘 In June, [...]

Resources and Pitching Angles for May 2020

By |2020-05-14T13:45:14-04:00May 14th, 2020|

In May, many communities are releasing their shelter-in-place rules. Wasabi Publicity represents thought leaders who are out to make a difference. More than ever, public service and helping each other is what’s needed at this time. 👉 For Journalists: Here’s a lineup of our current campaigns for May 2020. 👉 For Experts: Here are some examples of [...]

Creating a Sustainable PR Campaign

By |2020-05-14T13:54:02-04:00April 29th, 2020|

The #21DayPRActionGuide challenge comes to a close this week, and it’s been a true joy working with you. Here’s my closing video. The key question to ask yourself now, is: “What’s sustainable?” This question not only applies to your PR plan, but also to your personal life. What’s working? What’s not working?  I’m not [...]

Blog Q&A: Call To Action and PR for Governmental Agencies

By |2020-05-14T14:26:51-04:00April 28th, 2020|

One of our readers had a pertinent question to my last blog, "suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?" Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I'll incorporate this [...]

Be a Storyteller To The Media

By |2020-05-14T14:19:50-04:00April 23rd, 2020|

I started doing PR thirty years ago. I've literally seen PR transition from typewriters to Twitter. One may call me an international publicist, but I call myself the “storyteller to the media.” You can score press coverage for yourself too if you think of your press releases and pitches as stories you're sharing with [...]