Yes, I'm revealing our trade secrets. The saying "spill the beans" comes from Greece when a jar of voting beans would be spilled. Just in time for election season, I'm spilling our beans for your PR success. You can see the formulas laid out in our workbook, "21 Day PR Action Guide: The Who, What, [...]
I live in the South, about three hours east of Atlanta. Here a great meal is described as "your meat and two sides." If you're lucky, you'll get three sides. I love this saying. Truth be told, the South is rich with sayings: "Bless your heart." Or, "Y'all come back now, ya hear?" The hospitality [...]
This Friday will be our first #21DayPRActionGuide challenge call in August. If you missed the previous challenges, you can get caught up on the Wasabi Publicity blog. ? We'll be discussing the first part of my book, "21 Day PR Action Guide: The Who, What, When, and Where To Launch a Successful PR Campaign." If you [...]
This morning, a press venue asked our Wasabi Publicity client to share his press placement on social media. He wrote, "Gosh, I don't share much on social media. Got a tutorial on it?" So, I quickly put this together for him and thought we'd pass it along to you in our blog, too! https://youtu.be/78IYUwOC_HE [...]
We’ve completed back to back challenges this pandemic. Just in time for back-to-school seasonal news, we’re starting another #21DayPRActionGuide challenge. Are you up for it? I am! This Friday, we’ll be meeting at 1 pm eastern to discuss writing your PR materials. We’ll address ? What’s the best pandemic pitch? Hint: It’s the same as [...]
Have you Googled yourself lately? You might be surprised at how many people share your brand and name. We're in the middle of my #21DayPRActionGuide July challenge. (Read about it here.) My friend Linda Coad did and she said on July 10th's call, "Michelle, I've had my CPA practice for over 20 years so my name search [...]
"Brevity is the soul of wit." Hamlet, by William Shakespeare "I don't want to dumb down my work, though -- it just seems so shallow," a client just said to me on the phone today. We were discussing what press want during the pandemic. My client felt providing the press 3 tips simply made her [...]
I'm calling all lazy people!! According to Time Magazine, that's you and me. "Humans are inherently lazy, which may be a trait left over from our ancestors' days of conserving energy for the next hunt," reports Time Magazine. That's fine. I have a secret weapon against lazy: community. When your community is calling and you [...]
The pandemic shifted so much. My PR firm, Wasabi Publicity, was founded in 2002. After eighteen years of Wasabi's success and thirty years of conducting PR campaigns (yes I started doing PR when I was 20 - it's how I put myself through theater school), I thought I'd never see a shift so dramatic that I'd [...]
What makes the best first impression today? Many people would say it's your clothing, hair, makeup or posture. Really? Let's think about it during the pandemic and in this social media-dominated marketplace. Don't you also look up people online and see what their Twitter, Facebook, website bios say? This might not be the first [...]
