NEWS HOOKS Boys and Girls

By |2016-10-13T16:38:01-04:00April 24th, 2015|

Are you a boy? Or are you a girl? What if you were a boy on the outside and felt like a girl on the inside? If you have expertise in transgender topics, now's your time to switch clothing and get in on Bruce Jenner's 'ride.' "2015 is going to be quite a ride" said [...]

NEWS HOOKS Take Our Daughters and Sons To Work Day

By |2016-10-13T16:38:01-04:00April 23rd, 2015|

The fourth Thursday of every April is officially Take Our Daughters and Sons to Work (TODASTW) Day. Is your company, nonprofit, family, or school doing something with this now federally-recognized day? Even Obama got in on the action to promote causes near and dear to his heart. [su_youtube_advanced url="https://www.youtube.com/watch?v=c8-IP7dCLDE" responsive="no" showinfo="yes" rel="no" modestbranding="yes"] So did [...]

NEWS HOOKS Sleepy Time

By |2016-10-13T16:38:01-04:00April 21st, 2015|

Is sleep the secret to success? Can you be healthier, wealthier and wiser? News reports say yes. If you're an expert who can provide stats, stories and sound bites on sleep, now's your time to wake up media friends. Wasabi Publicity clients, Drs. Roy and Joy Martina, did just that. They appeared on Charlotte Fox [...]

NEWS HOOKS Boston Strong

By |2016-10-13T16:38:01-04:00April 20th, 2015|

How strong are you? Running a marathon will inform you quickly about your personal strength, especially if you're running the Boston marathon, still coping with the aftermath of the Boston Marathon bomber. I ran two marathons in 1999: Mayor's Midnight Sun Marathon Anchorage Marathon and Cincinnati Flying Pig Marathon. I did both with Team in [...]

NEWS HOOKS Eye on the Ball

By |2015-04-17T11:38:54-04:00April 17th, 2015|

Are you a dog or relationship expert? If so, have your eye on this ball if you seek media coverage: a study that proves humans bond with dogs through eye contact. CBS reports scientists have found loving gazes produce the same biochemical reaction between dogs and humans as with mother and child. The study was led by [...]

NEWS HOOKS Your Brain on Weed

By |2016-10-13T16:38:01-04:00April 16th, 2015|

Medical marijuana saved the life of Haleigh Cox after her parents moved her from Atlanta to Colorado. Weed is on the brain of many media. It's such a divisive topic. If you have medical, political or {{personal}} experience with the popular "mary jane" then now's your time to say "this is our brain on drugs." I reported [...]

NEWS HOOKS Tax Day

By |2015-04-15T15:04:37-04:00April 15th, 2015|

Today is tax day. Isn't it your favorite day? Media venues are covering what to do if you procrastinated and need an extension.  If you're an expert in how to make a deadline, not procrastinate or if you have money prowess, this is the news hook for your pitches. If you weren't procrastinating, you would [...]

NEWS HOOKS Pony Up

By |2015-04-14T10:50:33-04:00April 14th, 2015|

Did you see Google's Doodle to celebrate the 155th Anniversary of the Pony Express? ABC reports on it here. I played it -- and it was a lot of fun, actually! All communications, shipping and business professionals can tie-in to this historical news while pitching your favorite media friends. After high school and before college, I [...]

NEWS HOOKS All About Vaccines

By |2015-04-13T15:55:17-04:00April 13th, 2015|

I do not have polio, but I did get a polio vaccination. My father was in the military and our family pretty much got whatever vaccine the government required. Is that the case today? If you have experience with vaccines, either from a family's perspective or a medical professional's point-of-view, take note of polio's history [...]

NEWS HOOKS Fight The Power

By |2016-10-13T16:38:01-04:00April 9th, 2015|

Bang! Ronda Rousey fights Walmart; and looks like she's still undefeated including her books sales. I reported on Tuesday Walmart's refusal to carry Rousey's memoir. Yesterday, Fox Sports reports Ronda Rousey sends message to Walmart over the fact they won't display her book in stores due to her "violent occupation." Rousey then points out all the [...]