Today is tax day. Isn’t it your favorite day? Media venues are covering what to do if you procrastinated and need an extension. 

If you’re an expert in how to make a deadline, not procrastinate or if you have money prowess, this is the news hook for your pitches.

If you weren’t procrastinating, you would have used this tie-in six months ago to pitch long lead media, like glossy magazines. Don’t fret. Now you can pitch six months ahead! Very soon, the holiday season will be upon us and procrastination, money and New Year’s goals are all a-buzz in editorial rooms of those working six months ahead.

News is covered in cycles and you can use the short news tie-ins from today for long lead pitches tomorrow. But don’t procrastinate!


By |2015-04-15T15:04:37+00:00April 15th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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