Today is tax day. Isn’t it your favorite day? Media venues are covering what to do if you procrastinated and need an extension. 

If you’re an expert in how to make a deadline, not procrastinate or if you have money prowess, this is the news hook for your pitches.

If you weren’t procrastinating, you would have used this tie-in six months ago to pitch long lead media, like glossy magazines. Don’t fret. Now you can pitch six months ahead! Very soon, the holiday season will be upon us and procrastination, money and New Year’s goals are all a-buzz in editorial rooms of those working six months ahead.

News is covered in cycles and you can use the short news tie-ins from today for long lead pitches tomorrow. But don’t procrastinate!