NEWS HOOKS Fight The Power

Bang! Ronda Rousey fights Walmart; and looks like she’s still undefeated including her books sales. I reported on Tuesday Walmart’s refusal to carry Rousey’s memoir. Yesterday, Fox Sports reports Ronda Rousey sends message to Walmart over the fact they won’t display her book in stores due to her “violent occupation.” Rousey then points out all the violent products they sell in their stores ending with her bestseller book status and 2nd amendment rights. Do you have a dog in this fight? If your expertise lies in any industry related to Rousey’s life or Walmart’s presence in the world, get in front of newsmakers now. Whether it’s bang, boom or pop, they want to hear from you today.

In the past week, I’ve pitched and heard on the news dozens of “spring clean” angles from all industries: fashion, social media, relationships, money and careers. Are you maximizing your seasonal angles as well? Don’t forget, right now long lead media is looking for mom and dad day angles. Soon it will be travel tips and then at the end of summer, back to school. Get a head start on your writing now. Just like Kim Kardashian got a head start on her fame when she was a personal assistant to Paris Hilton. Speaking of spring cleaning, it’s being reported today that Hilton never told Kardashian to clean her closet. Boom.

In news that really affects our lives, the Boston marathon bomber is convicted. Obama backs the end to “conversation therapy.”  Another white police officer has killed a black man. This time in the back. Sabra recalls hummus over possible listeria contamination. (I love Sabra hummus. Bummer.)

So, if your expertise relates to any of these stories, now’s your time to get in the ring and fight the good fight. Make a difference with what you say. Pow. Leave the media saying, “Wow.”


By |2016-10-13T16:38:01+00:00April 9th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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