Looking for your media coverage "touchdown?" If so, you might tie your news into deflate gate. Tom Brady's suspension is generating hot debate today. Remember, you can simply use the "deflate" analogy in your own industry. I recently heard a doctor called bioidentical hormone replacement therapy "putting air into your tires again." That's a nice [...]
Sweeping statements starting with, "All the XXX" can never be good sound bites. For that matter, sound bites with the word never are never rarely good sound bites. In today's tablet-ubiquitous world, every thing you utter can be a sound bite that is heard around the world. Think about that. Clearly, this school principal did [...]
I can still hear the ice cream truck in the suburb where I grew up. I wonder if that truck had ice cream laced with listeria? ABC reports the Blue Bell Plant goes back 2 years with listeria contamination. If you're a foodie, sanitation expert or plant facilitation expert, now is your time to be [...]
The economy is booming back, baby. Jobless claims hover near 15-year low says Reuters. If you're seeking to be part of the news cycle with the media you pitch, send press releases and invite to solicit your stats, sound bites and stories, now's a good time to tie-in jobs. These include: > Who you're hiring [...]
I had a shag hair cut in my teens. We also had a shag carpet. But evidently, my generation has shagged more people than the younger generation today. How many sex partners you have makes headlines today. Generational differences are always a good bet to interest the media. We love exploring the differences between Baby Boomers, [...]
Celebs dress up for a modern-day ball, but are they the fairest of them all? The Met Gala is what's obsessing media today. Do you have a fashion, fan or celebrity comment to share? Now's the time. As a child, I obsessively listened to Disney albums on my tiny record player. The records came complete [...]
It's Star Wars day! Today is officially, "May the Fourth Be With You" day. Gather all Star Wars fans, experts with stories, stats and sound bites. The media may be looking for you. Tie-ins to new products, movies and trends allowed. Talking about any movie franchise is on the deck today, but especially how the Star [...]
Today, the headlines include a lion with a broken neck getting a second chance, a tiger escaping an Oklahoma City Zoo enclosure, and a guy who says he punched a bear to save his dog. Lions and tigers and bears, oh my! Animals are always a good call to attract attention. Are you a vet, animal [...]
In 6th grade, my classmate, Steve Griffin, wrapped his wrist with a rubber band to numb his hand while the nuns who taught us made the rounds smacking our hands with a ruler for not having completed our homework. I was spanked at home, slapped across the face for smart remarks and punished for bad [...]
Budweiser's flat. Not their beer. Their PR. It's an example of what not to do when seeking PR. Last night, Joan Stewart, the Publicity Hound, sent me Bud Light's new {{awful}} tagline crash and burn so we can include it this afternoon as a possible breaking news tie-in in our news hooks webinar, "5 Steps [...]
