Sweeping statements starting with, “All the XXX” can never be good sound bites. For that matter, sound bites with the word never are never rarely good sound bites. In today’s tablet-ubiquitous world, every thing you utter can be a sound bite that is heard around the world. Think about that. Clearly, this school principal did not. CNN reports Nancy Gordeuk, director of TNT Academy in Stone Mountain, Georgia, said, “Look who’s leaving, all the black people,” after she messed up introducing the school’s valedictorian. She also called someone in the audience out for taping the ceremony with a tablet. This is an educator out of touch with today’s society.

How can your sound bites be “in touch” with trending news and how can you comment on people “out of touch” with trending news?

You can make a whole career out of this. Look at Perez Hilton as an example, a famous blogger who made his platform commenting on celebrities.

Racism is a hot button in today’s media climate. Not a day goes by where we’re not hearing about yet another racially charged news headline. Here’s the latest one from the weekend involving the First Lady, Michelle Obama. Another example: Mississippi’s governor says his state is in “mourning” Sunday after the shooting of police officers after a routine traffic stop.

If you want to be in the public eye today, practice your sound bites, because the smart phones, tablets and cameras are rolling. Look who’s rolling; all the black people people, one Nation under God, indivisible, with liberty and justice for all.