NEWS HOOKS All The Black People

Sweeping statements starting with, “All the XXX” can never be good sound bites. For that matter, sound bites with the word never are never rarely good sound bites. In today’s tablet-ubiquitous world, every thing you utter can be a sound bite that is heard around the world. Think about that. Clearly, this school principal did not. CNN reports Nancy Gordeuk, director of TNT Academy in Stone Mountain, Georgia, said, “Look who’s leaving, all the black people,” after she messed up introducing the school’s valedictorian. She also called someone in the audience out for taping the ceremony with a tablet. This is an educator out of touch with today’s society.

How can your sound bites be “in touch” with trending news and how can you comment on people “out of touch” with trending news?

You can make a whole career out of this. Look at Perez Hilton as an example, a famous blogger who made his platform commenting on celebrities.

Racism is a hot button in today’s media climate. Not a day goes by where we’re not hearing about yet another racially charged news headline. Here’s the latest one from the weekend involving the First Lady, Michelle Obama. Another example: Mississippi’s governor says his state is in “mourning” Sunday after the shooting of police officers after a routine traffic stop.

If you want to be in the public eye today, practice your sound bites, because the smart phones, tablets and cameras are rolling. Look who’s rolling; all the black people people, one Nation under God, indivisible, with liberty and justice for all.

By |2016-10-13T16:37:59+00:00May 11th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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