NEWS HOOKS Ice Cream Man

I can still hear the ice cream truck in the suburb where I grew up. I wonder if that truck had ice cream laced with listeria? ABC reports the Blue Bell Plant goes back 2 years with listeria contamination. If you’re a foodie, sanitation expert or plant facilitation expert, now is your time to be in front of the media with stories, sound bites and stats that add to the public understanding.

People want their ice cream back.

Media will want to know how this could happen.

If you’re a crisis communication or marketing expert, you can tie-in how companies can overcome bad PR.

Until then, we all scream for ice cream. Pick your news of the day and run after your ice cream truck.


By |2015-05-08T05:35:58+00:00May 8th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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