The economy is booming back, baby. Jobless claims hover near 15-year low says Reuters. If you’re seeking to be part of the news cycle with the media you pitch, send press releases and invite to solicit your stats, sound bites and stories, now’s a good time to tie-in jobs. These include:

> Who you’re hiring or firing

> What you provide your community (services, jobs, leadership)

> If you have a book about jobs, careers, happiness or wealth, create sound bites now for the media on the boom

> Historical academics can talk about what goes around comes around and how history repeats itself

> Medical professionals can tie-in job growth and how it affects their own business (don’t forget health care!)

Listen, approach the media like it’s your job. Because getting YOU mentioned in the news cycle, is your job.