NEWS HOOKS It’s Your Job

The economy is booming back, baby. Jobless claims hover near 15-year low says Reuters. If you’re seeking to be part of the news cycle with the media you pitch, send press releases and invite to solicit your stats, sound bites and stories, now’s a good time to tie-in jobs. These include:

> Who you’re hiring or firing

> What you provide your community (services, jobs, leadership)

> If you have a book about jobs, careers, happiness or wealth, create sound bites now for the media on the boom

> Historical academics can talk about what goes around comes around and how history repeats itself

> Medical professionals can tie-in job growth and how it affects their own business (don’t forget health care!)

Listen, approach the media like it’s your job. Because getting YOU mentioned in the news cycle, is your job.

By |2015-05-07T11:04:52+00:00May 7th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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