NEWS HOOKS My Bad

By |2016-10-13T16:37:56-04:00July 15th, 2015|

Notable people making mistakes makes headlines. In today's news, Brandy has a subway fail. Uncomfortable, but hilarious, to watch. One guy offered advice to this Grammy winner, “You gotta go up there and engage the people. You’re too much into yourself,” he said. “You gotta go up and sell yourself. Don’t be scared. You got talent, [...]

NEWS HOOKS Get Shorty

By |2016-10-13T16:37:56-04:00July 14th, 2015|

You might think my blog post is about drug lord "El Chapo's" second prison escape this week. Chapo translates to "Shorty." Nope, it's not about the prison escape. Instead, it's about brevity being the soul of wit. Yes, I love Shakespeare and many will love this week's literary news about Harper Lee. Media read short [...]

NEWS HOOKS I Can See Clearly

By |2016-10-13T16:37:56-04:00July 13th, 2015|

Viral videos, like this one that captures a baby seeing its parents clearly for the first time, not only warms the heart, but also sets the stage for great media pitching. Can you see clearly now that the viral rain is gone? Any viral video makes for great fodder for media pitching. In this case, it's [...]

NEWS HOOKS Flying High

By |2016-10-13T16:37:57-04:00July 10th, 2015|

To find out what's flying high, you first must look to see what's not flying high. Today, the Confederate battle flag no longer flies high. If you have sound bites, stories, statistics and history tidbits on this, now is your time to be in front of the media. It points to a much deeper issue [...]

NEWS HOOKS So VIP

By |2016-10-13T16:37:57-04:00July 8th, 2015|

Are you "so VIP?" My uncle (may he rest in peace) used to say, "Anyone can be an expert 20 miles from home." I say, the same goes with VIP status. It's all how spin the story of your life and what you say to others about your life ~ especially 20 miles from your [...]

NEWS HOOKS Pudding Eaters

By |2016-10-13T16:37:57-04:00July 7th, 2015|

Cosby, the most famous pudding eater, is in the news today for admitting to getting Quaaludes to give to women. Eating pudding as an adult camp counselor was one of my fondest memories. That dairy sugar-laden institutional chocolate pudding is so tasty and we staff would eat it up after the kids got their share. [...]

NEWS HOOKS I Do

By |2015-07-06T08:48:58-04:00July 6th, 2015|

July 4th had lots of fireworks, including the 4th marriage for singer Billy Joel. Saying "I Do" to any endeavor can set off fireworks and your media friends want to know all about it. Especially if fireworks include family feuds - enter Christie Brinkley, one of Joel's ex-wives. Relationship experts can talk about preparing for [...]

NEWS HOOKS Eat This

By |2015-07-03T12:35:24-04:00July 3rd, 2015|

Tomorrow you may eat 6,071 calories at a July 4th BBQ. A Tour de France cyclist will burn that much in one hour according to Business Insider. Mmm, the article says that's 3.6 Chipotle burritos, 6.9 Cinnabon rolls or 242.8 carrots. What you eat or don't eat can be big news. In today's breaking news, there's a "Fancy Food Show" [...]

NEWS HOOKS D-i-v-o-r-c-e

By |2016-10-13T16:37:57-04:00July 2nd, 2015|

Loretta Lynn said, "I'm a big opponent of divorce. Why leave the nut you got for the one you don't?" God, I love her. We're both from Kentucky -- that's probably why I love that coal-miner's daughter so much. Yes, my friends, dominating the news today is D-I-V-O-R-C-E. (Tammy Wynette's classic song about divorce s-p-e-l-l-s [...]

NEWS HOOKS Bros and Bras

By |2016-10-13T16:37:57-04:00July 1st, 2015|

The wrong bra can make international news. Tennis pro Eugenie Bouchard's choice in underwear dominates the news today. She wore a black bra when rules permit 'white' tennis outfits only (there is a clause in contract which includes underwear). So, it's really about rules which transitions bras to bros: enter Donald Trump again. Trump is [...]