You might think my blog post is about drug lord “El Chapo’s” second prison escape this week. Chapo translates to “Shorty.” Nope, it’s not about the prison escape. Instead, it’s about brevity being the soul of wit. Yes, I love Shakespeare and many will love this week’s literary news about Harper Lee. Media read short pitches and that’s what this blog is about.

Get short. I hope they get Shorty, too. However, what we’re talking about today is keeping your headlines, pitches, press release and more short. Brief. You can always link to more information and this way your media friends can look up details if what you’ve written interests them. Online press kits are a great way to do this.

Today’s news is about nuclear deals, escaped convicts, literary/sports/technology achievements and more.

Pitching media story ideas is easy. Here’s your short formula:

1) Pick your news angle.

2) Write 3 things you want to say about news from your expertise.

3) Top off tips with a great headline.

4) Link to your online press kit for more information.

Get short. You’ll get media coverage.

By |2016-10-13T16:37:56+00:00July 14th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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