NEWS HOOKS Touchdown

By |2016-10-13T16:37:59-04:00May 12th, 2015|

Looking for your media coverage "touchdown?" If so, you might tie your news into deflate gate. Tom Brady's suspension is generating hot debate today. Remember, you can simply use the "deflate" analogy in your own industry. I recently heard a doctor called bioidentical hormone replacement therapy "putting air into your tires again." That's a nice [...]

NEWS HOOKS All The Black People

By |2016-10-13T16:37:59-04:00May 11th, 2015|

Sweeping statements starting with, "All the XXX" can never be good sound bites. For that matter, sound bites with the word never are never rarely good sound bites. In today's tablet-ubiquitous world, every thing you utter can be a sound bite that is heard around the world. Think about that. Clearly, this school principal did [...]

NEWS HOOKS Shaggy Baby, Oh Behave!

By |2016-10-13T16:38:00-04:00May 6th, 2015|

I had a shag hair cut in my teens. We also had a shag carpet. But evidently, my generation has shagged more people than the younger generation today. How many sex partners you have makes headlines today. Generational differences are always a good bet to interest the media. We love exploring the differences between Baby Boomers, [...]

NEWS HOOKS May The Fourth Be With You

By |2016-10-13T16:38:00-04:00May 4th, 2015|

It's Star Wars day! Today is officially, "May the Fourth Be With You" day. Gather all Star Wars fans, experts with stories, stats and sound bites. The media may be looking for you. Tie-ins to new products, movies and trends allowed. Talking about any movie franchise is on the deck today, but especially how the Star [...]

NEWS HOOKS Lions and Tigers and Bears, Oh My!

By |2016-10-13T16:38:00-04:00May 1st, 2015|

Today, the headlines include a lion with a broken neck getting a second chance, a tiger escaping an Oklahoma City Zoo enclosure, and a guy who says he punched a bear to save his dog. Lions and tigers and bears, oh my! Animals are always a good call to attract attention. Are you a vet, animal [...]

NEWS HOOKS Spare the Rod Spoil the Child

By |2015-04-30T12:31:44-04:00April 30th, 2015|

In 6th grade, my classmate, Steve Griffin, wrapped his wrist with a rubber band to numb his hand while the nuns who taught us made the rounds smacking our hands with a ruler for not having completed our homework. I was spanked at home, slapped across the face for smart remarks and punished for bad [...]