NEWS HOOKS Shaggy Baby, Oh Behave!

By |2016-10-13T16:38:00-04:00May 6th, 2015|

I had a shag hair cut in my teens. We also had a shag carpet. But evidently, my generation has shagged more people than the younger generation today. How many sex partners you have makes headlines today. Generational differences are always a good bet to interest the media. We love exploring the differences between Baby Boomers, [...]

NEWS HOOKS May The Fourth Be With You

By |2016-10-13T16:38:00-04:00May 4th, 2015|

It's Star Wars day! Today is officially, "May the Fourth Be With You" day. Gather all Star Wars fans, experts with stories, stats and sound bites. The media may be looking for you. Tie-ins to new products, movies and trends allowed. Talking about any movie franchise is on the deck today, but especially how the Star [...]

NEWS HOOKS Lions and Tigers and Bears, Oh My!

By |2016-10-13T16:38:00-04:00May 1st, 2015|

Today, the headlines include a lion with a broken neck getting a second chance, a tiger escaping an Oklahoma City Zoo enclosure, and a guy who says he punched a bear to save his dog. Lions and tigers and bears, oh my! Animals are always a good call to attract attention. Are you a vet, animal [...]

NEWS HOOKS Spare the Rod Spoil the Child

By |2015-04-30T12:31:44-04:00April 30th, 2015|

In 6th grade, my classmate, Steve Griffin, wrapped his wrist with a rubber band to numb his hand while the nuns who taught us made the rounds smacking our hands with a ruler for not having completed our homework. I was spanked at home, slapped across the face for smart remarks and punished for bad [...]

NEWS HOOKS Worst Way to do PR; Webinar Today

By |2016-10-13T16:38:00-04:00April 29th, 2015|

Budweiser's flat. Not their beer. Their PR. It's an example of what not to do when seeking PR. Last night, Joan Stewart, the Publicity Hound, sent me Bud Light's new {{awful}} tagline crash and burn so we can include it this afternoon as a possible breaking news tie-in in our news hooks webinar, "5 Steps [...]

NEWS HOOKS Weapons of Mass Distraction

By |2016-10-13T16:38:00-04:00April 28th, 2015|

Here's what's notable in today's news so you can avoid distractions. Rev. Jamal Bryant, who delivered Freddie Gray's eulogy in Baltimore disagrees with schools closing, calls for civil disobedience teachings and coins the riots more 'weapons of mass distraction.' Bryant is a masterful using his sound bites to be memorable and inspirational. Watch and learn. [...]

NEWS HOOKS Cracks in the System

By |2016-10-13T16:38:00-04:00April 27th, 2015|

Natural disasters are everyday headlines. Over the weekend, the Nepal earthquake death toll has risen to 4000. If you have expertise in raising emergency relief funds, how to prepare or respond to such tragedies, the media can use your insights. At first, the news cycle will analyze simply what happened. In this case, the specific [...]

NEWS HOOKS Take Our Daughters and Sons To Work Day

By |2016-10-13T16:38:01-04:00April 23rd, 2015|

The fourth Thursday of every April is officially Take Our Daughters and Sons to Work (TODASTW) Day. Is your company, nonprofit, family, or school doing something with this now federally-recognized day? Even Obama got in on the action to promote causes near and dear to his heart. [su_youtube_advanced url="https://www.youtube.com/watch?v=c8-IP7dCLDE" responsive="no" showinfo="yes" rel="no" modestbranding="yes"] So did [...]