NEWS HOOKS Busted!

By |2015-08-13T12:47:40-04:00August 13th, 2015|

Criminal activity makes for great media pitch angles. Consistently in the news lately is Bill Cosby. Kaleo.org says "Bill Cosby [is] busted" in an article today. Writing about Cosby these days leaves a level of slime. Sexual abuse occurs to the media that way too. While it's unfortunately in the news a lot, the media [...]

NEWS HOOKS In Your Face

By |2016-10-13T16:37:55-04:00August 5th, 2015|

My Monday blog post, "In The Face," becomes hump day's blog post, "In Your Face," because a) it's my birthday (in your face) b) Ronda Rousey's impressive knockout continues to shorten record times (in your face men) and c) Lenny Kravitz goes commando in skinny jeans bends down during concert and the butt blowout creates #PenisGate (in your face). Ah, what a [...]

PR TIPS Dream Book

By |2016-10-13T16:37:56-04:00July 28th, 2015|

So you have written that book you have dreamed of writing for years and now want to get it published. What next?   For more than 20 years, I have represented numerous authors through my company, Wasabi Publicity. I also worked in a publishing house soon after graduating college. I have seen many publishing strategies, [...]

NEWS HOOKS Cooties

By |2016-10-13T16:37:56-04:00July 27th, 2015|

"Circle, circle dot dot operation cootie shot." Well, you're going to need that if you are headed to Montgomery, Alabama. The CDC says Montgomery is the most sexually diseased US city. Pitting cities against each other in comparison is always a good media hook. Unfortunately, it feels like winners and losers. I live in "beer city" [...]