Blue moons have a special place in my heart since I was born and raised in Kentucky. Tonight’s Blue Moon isn’t as rare as some believe. Nature is a natural news hook you can use in your media pitching.

Seasonal news is also something to consider. What about surviving the heat? Ticks? Sunburns? Vacation blues? All these seasonal tie-ins are opportunities to provide media friends sound bites.

Speaking of seasonal news, many glossy magazines are writing up their holiday issues now, as well. So, every time I see “Christmas in July” angles, I think about the real Thanksgiving and Christmas, reminding myself that my friends over at glossy magazines are seeking fresh and exciting angles for their readers. Things like how to get along with family at holiday gatherings or how to stay trim during holiday meals.

Coming right up is back to school so prepare your back to school commentary for short lead time media such as radio, TV and daily newspapers.

In August, I’ll be planning a trip back home to Kentucky. Tonight, I’ll be singing Elvis’ famous tune, “Blue Moon of Kentucky” complete with a bluegrass twang.

By |2016-10-13T16:37:56+00:00July 31st, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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