Criminal activity makes for great media pitch angles. Consistently in the news lately is Bill Cosby. says “Bill Cosby [is] busted” in an article today. Writing about Cosby these days leaves a level of slime. Sexual abuse occurs to the media that way too. While it’s unfortunately in the news a lot, the media doesn’t relate to these stories in any way but must-cover hard news stories. It’s not something to lead with in your pitches. Instead, lead with keeping your family safe and positive educational angles, simply using the hard news of the nasty truth as a tie-in.

Other “busts” providing news fodder today includes:

> Bribery
> Health care ignorance
> Stalking and invading privacy
> Drug raids
> Fake checks
> Beauty queen fraud

A quick way to breakthrough to media coverage, is tying your soundbites, stories and statistics into criminal activity today. Otherwise, your media pitching will go bust.

By |2015-08-13T12:47:40+00:00August 13th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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