NEWS HOOKS #BornPerfect

By |2016-10-13T16:37:58-04:00May 28th, 2015|

Are you born perfect? How do you think Bruce Jenner or fans of hit Amazon show Transparent would answer that? How about Mathew Shurka, who endured years of gay conversion therapy only to find peace with him being "born perfect, whole and complete" at the Landmark Forum? See WGN's coverage on Shurka's gay conversion story and how [...]

NEWS HOOKS Soccer, Moms!

By |2015-05-27T13:34:08-04:00May 27th, 2015|

Oh boy. Bribes, kickbacks and balls. Soccer balls that is. Corruption at FIFA spans $150 million dollars. It is the world's richest sporting association. Calling all soccer ... moms. How will this corruption affect the sport at large? How will it affect your local communities? Soccer is more loved around the world than what American's [...]

NEWS HOOKS Be Blue

By |2015-05-26T11:13:20-04:00May 26th, 2015|

My guilty pleasure lately is watching old reruns of Forensic Files on HLN. BB King's recent death is being investigated as a possible homicide now, so naturally my forensic brain wants to know all about the possible poisoning and motives and so forth. This news opens up many possible commentary opportunities for the public at [...]

NEWS HOOKS Bite On This

By |2016-10-13T16:37:58-04:00May 22nd, 2015|

How do you get media contacts to 'bite' on your pitches? Try seasonal news, like Dog Bite Prevention week, which is this week! Medical professionals can talk about how to prevent children from suffering dog bites. Small town business professionals can talk about fending off dog bites at home and office when the mail is [...]

NEWS HOOKS President of the United States

By |2016-10-13T16:37:58-04:00May 19th, 2015|

@POTUS, baby. Really. Follow him. (Follow me.) Barack is on Twitter. President Bill Clinton quickly wanted to know if it's for just Barack or for the account of the President of the United States. With Hillary Clinton's email scandal, the use of technology and politics makes for a great tie-in when you're pitching the media, especially [...]

NEWS HOOKS Got Edge?

By |2016-10-13T16:37:59-04:00May 18th, 2015|

Louis C.K., one of my favorite comedians, hosted the 40th SNL (Saturday Night Live) anniversary finale Saturday and discussed "mild racism, the Middle East, child molestation and the 70's." Whew it's buzzing. What do you think? He talks about growing up in the 70's, stating everything is different but the Middle East. (Cue the comments.) [...]

NEWS HOOKS Buzz Kill

By |2015-05-14T11:00:30-04:00May 14th, 2015|

Honeybee apocalypse? If you're a bee-keeper, like my uncles were, the media may be looking for you. Bees are in the news and here's the buzz kill: they're dying. This public discussion will involve food experts, nutritionists, environmentalists and scientists. If you're looking for media buzz, tie in bees. What else is buzzing in today's [...]

NEWS HOOKS Losing My Religion

By |2015-05-13T10:33:59-04:00May 13th, 2015|

When pushed to the brink in the South, many say, "I'm about to lose my religion." It means, in other words, "I'm about to get medieval on you." Or, "I'm about to go postal." Still lost? Simply said, "I'm angry and about to get uncivil." How does religion influence society? It's been something we humans [...]