NEWS HOOKS Balls Out

LeBron James played ‘balls out‘ during the NBA finals. If you’re giving it your all, extreme athletes say you’re, “Balls out.” I learned that when I took a hiatus from my desk job when I was 29 for one summer and became a whitewater raft guide. (There was a funding cut at the nonprofit where I worked and they were thrilled I wanted some ‘time off’ to pursue some adventures.) Unfortunately, that is not the definition I meant when referring to LeBron James. Sadly, he unintentionally exposed himself to a live ABC camera on the floor when he adjusted himself. Celebs exposing bits and pieces are newsworthy.

Remember Janet Jackson’s nipplegate?

How about celebrity moms dressed a bit sheer?

Or Pee Wee Herman?

There’s all kinds of exposure. Let’s be sure the kind you get is credibility-building media exposure. Share your tips, tools, stories, sound-bites and statistics. In today’s news, clothing, society’s comfort levels on TV and celebrity behavior seem to be on the court. Let’s go balls out and get on the court too.

 

By | 2015-06-12T12:02:24+00:00 June 12th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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