Blue moons have a special place in my heart since I was born and raised in Kentucky. Tonight's Blue Moon isn't as rare as some believe. Nature is a natural news hook you can use in your media pitching. Seasonal news is also something to consider. What about surviving the heat? Ticks? Sunburns? Vacation blues? [...]
Lions (#CecilTheLion) and birthday songs are in the news today. The birthday song's in the news because it might be in the public domain after all. Sing to me! It happens to be my birthday next Wednesday, August 5th. Hump day birthdays are the worst. Plus, my husband has an obligation that night so I'm left [...]
So you have written that book you have dreamed of writing for years and now want to get it published. What next? For more than 20 years, I have represented numerous authors through my company, Wasabi Publicity. I also worked in a publishing house soon after graduating college. I have seen many publishing strategies, [...]
"Circle, circle dot dot operation cootie shot." Well, you're going to need that if you are headed to Montgomery, Alabama. The CDC says Montgomery is the most sexually diseased US city. Pitting cities against each other in comparison is always a good media hook. Unfortunately, it feels like winners and losers. I live in "beer city" [...]
You hooking up? Better not be adultery: The Ashley Madison adultery site was hacked and 37 million users may be exposed. I've known people who cheat and the burden of their secrets weighs on me. I wish I didn't know. To be clear, if I'm ever asked directly about their fidelity, I would answer honestly ... to their [...]
My husband and I crack up when we see that commercial featuring a cookie for breakfast against the tagline, "Morning win." (Aside: See an awesome #MorningWin parody.) I too have energy after every cookie I eat. You probably do too. Then a sudden crash. However, the word "win" appeals to most humans. Ergo, marketing pros [...]
Notable people making mistakes makes headlines. In today's news, Brandy has a subway fail. Uncomfortable, but hilarious, to watch. One guy offered advice to this Grammy winner, “You gotta go up there and engage the people. You’re too much into yourself,” he said. “You gotta go up and sell yourself. Don’t be scared. You got talent, [...]
You might think my blog post is about drug lord "El Chapo's" second prison escape this week. Chapo translates to "Shorty." Nope, it's not about the prison escape. Instead, it's about brevity being the soul of wit. Yes, I love Shakespeare and many will love this week's literary news about Harper Lee. Media read short [...]
Viral videos, like this one that captures a baby seeing its parents clearly for the first time, not only warms the heart, but also sets the stage for great media pitching. Can you see clearly now that the viral rain is gone? Any viral video makes for great fodder for media pitching. In this case, it's [...]
To find out what's flying high, you first must look to see what's not flying high. Today, the Confederate battle flag no longer flies high. If you have sound bites, stories, statistics and history tidbits on this, now is your time to be in front of the media. It points to a much deeper issue [...]
