NEWS HOOKS That’s Phat

By |2015-08-12T10:38:40-04:00August 12th, 2015|

BMI letters accompany school report cards these days. They're not effective for teens. Personally, I'm very muscular due to my athletic pursuits and German heritage. So, I for sure would have gotten this type of letter as a child. I find it ironic that the schools I taught in years ago lacked on outdoor movement [...]

NEWS HOOKS Trump This

By |2015-08-07T14:37:22-04:00August 7th, 2015|

I won a debate challenge for my county once in high school. I talked about "CANtucky" as in Kentuckians can do anything. I guess the same is true for Donald Trump who continues to make himself known as a presidential contender. Such an interesting thing to watch. If you're not riveted by this election process, well, [...]

NEWS HOOKS In Your Face

By |2016-10-13T16:37:55-04:00August 5th, 2015|

My Monday blog post, "In The Face," becomes hump day's blog post, "In Your Face," because a) it's my birthday (in your face) b) Ronda Rousey's impressive knockout continues to shorten record times (in your face men) and c) Lenny Kravitz goes commando in skinny jeans bends down during concert and the butt blowout creates #PenisGate (in your face). Ah, what a [...]

NEWS HOOKS In The Face

By |2016-10-13T16:37:56-04:00August 3rd, 2015|

My husband and I love to say, "in the face," for no reason at all. We'll say, "Pet the dog - in the face." Or, to a remarkable story we'll reply, "In the face?" I guess it started when we were whitewater kayaking and I got a black eye (pummeled by a rock when I [...]

NEWS HOOKS Blue Moon

By |2016-10-13T16:37:56-04:00July 31st, 2015|

Blue moons have a special place in my heart since I was born and raised in Kentucky. Tonight's Blue Moon isn't as rare as some believe. Nature is a natural news hook you can use in your media pitching. Seasonal news is also something to consider. What about surviving the heat? Ticks? Sunburns? Vacation blues? [...]

NEWS HOOKS It’s My Birthday

By |2016-10-13T16:37:56-04:00July 29th, 2015|

Lions (#CecilTheLion) and birthday songs are in the news today. The birthday song's in the news because it might be in the public domain after all. Sing to me! It happens to be my birthday next Wednesday, August 5th. Hump day birthdays are the worst. Plus, my husband has an obligation that night so I'm left [...]

PR TIPS Dream Book

By |2016-10-13T16:37:56-04:00July 28th, 2015|

So you have written that book you have dreamed of writing for years and now want to get it published. What next?   For more than 20 years, I have represented numerous authors through my company, Wasabi Publicity. I also worked in a publishing house soon after graduating college. I have seen many publishing strategies, [...]

NEWS HOOKS Cooties

By |2016-10-13T16:37:56-04:00July 27th, 2015|

"Circle, circle dot dot operation cootie shot." Well, you're going to need that if you are headed to Montgomery, Alabama. The CDC says Montgomery is the most sexually diseased US city. Pitting cities against each other in comparison is always a good media hook. Unfortunately, it feels like winners and losers. I live in "beer city" [...]

NEWS HOOKS Hooking Up

By |2016-10-13T16:37:56-04:00July 21st, 2015|

You hooking up? Better not be adultery: The Ashley Madison adultery site was hacked and 37 million users may be exposed. I've known people who cheat and the burden of their secrets weighs on me. I wish I didn't know. To be clear, if I'm ever asked directly about their fidelity, I would answer honestly ... to their [...]

NEWS HOOKS Morning Win

By |2016-10-13T16:37:56-04:00July 16th, 2015|

My husband and I crack up when we see that commercial featuring a cookie for breakfast against the tagline, "Morning win." (Aside: See an awesome #MorningWin parody.) I too have energy after every cookie I eat. You probably do too. Then a sudden crash. However, the word "win" appeals to most humans. Ergo, marketing pros [...]