More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]
Your customers love you. Your competitors admire you. Your mission to inspire change in the world is beautiful. But does your website reflect that? Is it even mobile friendly? On April 21, 2015, Google expanded its search algorithm to include mobile-friendliness as a ranking signal. This is old news by now. But surprisingly, I still [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=S5HCv_RdgGw" controls="alt" showinfo="no" rel="no" modestbranding="yes"] When it comes to videos, size does matter. But in this case, the smaller, the better - and if you don’t believe me, just take a look around your social media landscape. Whether it’s Vine, Twitter, Snapchat, or Facebook, all viral hits stick to these two golden rules: 1 [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=JvWZrVM46b8" controls="alt" showinfo="no" rel="no" modestbranding="yes"] Storytelling and showcasing has never been easier than it is today. In this digital age, you and your brand can reach out effortlessly. I love the sheer prospect of this! Because now all you need is the power of video. The possibilities are endless for your story to shine [...]
In this series of posts, we will shatter some of the misconceptions around video production and hopefully inspire you to reach out for help to create content around your own authentic message. MYTH #2: THE MAGIC FORMULA (Hint, there isn’t one) [su_youtube_advanced url="https://www.youtube.com/watch?v=i9eBGUYK2lQ" controls="alt" showinfo="no" rel="no" modestbranding="yes"] [Go here for MYTH #1: BUDGET] Many people [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=JvWZrVM46b8" controls="alt" showinfo="no" rel="no" modestbranding="yes"] We all know visual storytelling and video content is one of the most powerful marketing tools to spread your message on the internet. (If you don’t believe us, just ask Mark Zuckerberg.) But how do you go about actually creating that content? Where do you start? In this series [...]
Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]
Millions of Americans gather together in February for the annual tradition of watching the Super Bowl. Many of us have also become accustomed to anticipating the slew of all-new commercials advertisers put together specifically to premier on the big game day… but there was something very special and different about this year’s commercials. Did you [...]
When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their [...]
Dr. Bradley Nelson - a holistic physician who treats physical pain, disease, mental and emotional problems by releasing trapped emotions, the unseen emotional baggage we all carry from hurtful life experiences - hired Wasabi Publicity to launch both a traditional media campaign and build up his social media presence to promote a special live event [...]
