Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

To better understand how the media find and choose their sources, Wasabi Publicity asked over 250 journalists the most important questions on landing PR coverage.

On this call, Wasabi Publicity’s Chief Creative Officer Michelle Tennant Nicholson and CEO Drew Gerber BLAB with survey expert Jeanne Hurlbert PhD about the key survey results.