About Shannon Nicholson

Shannon brings his expertise in sales, social media marketing, and customer service from 15 years of working as a loan officer and financial counselor. After leaving the banking and finance industry, he took a half-year sabbatical to ride his motorcycle through North and South America. He has now nestled into a new career: PR.

Book Launch Preparation: Building the Foundation for a Bestseller Marketing Campaign

By | 2017-05-24T17:47:33+00:00 May 25th, 2017|

As our group stood in the middle of a mountain bike trail in Asheville, NC, examining a rocky obstacle leading into a tight singletrack turn between two trees, our instructor used the phrase “death by papercuts” to describe how every obstacle and every corner encountered during a race is an opportunity to gain [...]

Little Green Locks: HTTPS Can Boost SEO and Visitor Confidence

By | 2017-01-25T11:04:33+00:00 January 25th, 2017|

More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]

You’re Friendly. Your Website Should Be Too.

By | 2016-10-19T12:34:52+00:00 October 19th, 2016|

Your customers love you. Your competitors admire you. Your mission to inspire change in the world is beautiful. But does your website reflect that? Is it even mobile friendly? On April 21, 2015, Google expanded its search algorithm to include mobile-friendliness as a ranking signal. This is old news by now. But surprisingly, I still [...]

Debbie Ford

By | 2016-10-13T16:38:06+00:00 May 14th, 2013|

Debbie Ford, New York Times #1 bestselling author, internationally acclaimed workshop leader, and trainer, is committed to the evolution of human consciousness. Best known for her groundbreaking work known as the Shadow Process, she has been featured on Oprah, Good Morning America, and recently as the expert coach on ABC's Ex-Wives' Club.  

Landmark Education

By | 2016-10-13T16:38:07+00:00 May 14th, 2013|

David Cunningham is a communication expert who has led thousands of people in seminars and courses with Landmark Education, where more than a million people have learned to create a future with their families, friends and co-workers that makes a difference in their lives and communities.          

Dr. Jill Murray

By | 2016-10-13T16:38:07+00:00 May 14th, 2013|

Dr. Jill Murray is a best-selling author and practicing psychotherapist. She speaks to thousands of students and parents in high schools around the country each year on the topic of abusive teen relationships, a focus she developed while serving as lead therapist at a domestic violence shelter for women and children. Her appearances on Oprah, [...]

Pamela Yellen (Bank On Yourself)

By | 2016-10-13T16:38:07+00:00 May 14th, 2013|

As a consultant to financial advisors, author and financial security expert, Pamela Yellen investigated more than 450 savings and retirement planning strategies before learning about Bank On Yourself. This approach uses specially designed dividend-paying cash value whole life insurance policies to create secure savings plans for families who want to protect their financial future.    

SOS Children’s Villages

By | 2016-10-13T16:38:07+00:00 May 14th, 2013|

Already a recognized global brand, international non-governmental social development organization SOS Children's Villages wanted to boost their exposure in the U.S. in order to increase the amount of charitable contributors to their nonprofit. To achieve this, Wasabi Publicity was hired to assist with the organization's re-branding strategy and to generate PR for SOS Children's Villages [...]