Over Easter weekend, we explored Days 4-6 in the 21 Day PR Action Guide by Drew Gerber and yours truly, Michelle Tennant. During the pandemic, you can download our PR workbook for no charge, no opt-in at ? PitchRate.com  First impressions are very important with press contacts. They immediately seek information on credibility and [...]

It's Day 3 of the #21DayPRActionGuide you can download for free during the pandemic at PitchRate.com. Today, we're going to talk about your quirks. Your personal story, challenges, motivation, passions, and hobbies make you interesting to others. Use that! Let me start with a story about a client I personally placed in The New [...]

This is the second day of our #21DayPRActionGuide pandemic public service. Many people are looking to create or build business in the face of COVID-19’s devastating effect on the economy around the world. At PitchRate.com you can find a free copy of our PR workbook on the “Who, What, When, and Where to Launch [...]

Many people say, "PR" without a deep understanding of what public relations truly is. If we reference the book "Propaganda" by Edward Bernays (aka the Father of PR) we might define PR as an invisible force that the ruling class uses to manipulate the masses. Bernays explores PR in terms of self or public [...]

"Life isn't about waiting for the storm to pass. It's about learning to dance in the rain." Something happens when I listen to new PR clients in an intake call. I love it when they speak stream-of-consciousness because even though I’m listening to their unique story, I'm also hearing what's universal about all humans. [...]

We all know it's not business as usual right now, but the question is… what is the business at hand? For me, it's looking for ways where we can help and make a difference during this uncertain, crazy moment in history. It's like in one of my all-time favorite movies, A Christmas Carol, when [...]

"The PR game has changed and that's why I'm coming to you.” That's what our client said to me on the phone last September. He's right: technology has changed PR. When I learned how to do PR campaigns thirty years ago, one TV appearance was like tipping a full bucket over, splashing sales of [...]

If you’re like me (and most of the human race), we spend so much time avoiding getting stuck. We set up every aspect of our lives to stay clear of that overwhelming feeling of stuckness. We play small, doubt ourselves, and instead of taking the road less traveled, we chose the path that is completely worn by humanity. But the truth is, getting stuck and being with that stuckness, and ultimately getting unstuck, is what I believe to be your life’s work; and I encourage you to shift your thinking. Whether you believe it or not, stuckness is there to help us wake up and frees us to live a life that we love.

I hosted an event recently with the Nonfiction Authors Association, an amazing organization that provides resources for authors to support them in writing and marketing their books. During my presentation Q&A, I noticed a common theme. Coincidentally, it’s a question I’ve heard over and over again during the 17+ years we’ve been in the [...]