“Brevity is the soul of wit.” Hamlet, by William Shakespeare

“I don’t want to dumb down my work, though — it just seems so shallow,” a client just said to me on the phone today. We were discussing what press want during the pandemic. My client felt providing the press 3 tips simply made her work too shallow. She and her team said her work had much more depth than one-off tips, tools, and tidbits. Here’s the thing. The press lives in a world of headlines. The public — in other words, you, and me — open articles on our phones when we see a headline that catches our eye. What the press writes to attract readers, viewers and listeners are catchy headlines with the promise of tips to make life easier. So, if you refuse to rework your body of knowledge into pithy tips, don’t do PR. 🧐

📢 Join me this Friday at 1 pm Eastern. We’re in the middle of my #21DayPRActionGuide challenge. Download your workbook for free during the pandemic at PitchRate.com. If you’ve completed one 21 day PR challenge, create a new one. The news cycle is different this month than last. I’m sure your business is too.

Here’s what we’ll cover in this week’s call. You will learn:

  1. How to communicate your book, service, product, or organization in less than 45 seconds.
  2. Why three is a magic number.
  3. Formulas for the perfect pitch (not only for PR, but also for your upcoming appearance on shows like Shark Tank –wink wink — LOL. I ‘loves’ me some Mark Cuban!)
  4. Secrets to writing great email subject lines.

Mark your calendars. I’m sharing my secrets on how you score your 15 minutes of fame and it starts with your brief 45-second elevator pitch.