This Friday will be our first #21DayPRActionGuide challenge call in August. If you missed the previous challenges, you can get caught up on the Wasabi Publicity blog. ? We'll be discussing the first part of my book, "21 Day PR Action Guide: The Who, What, When, and Where To Launch a Successful PR Campaign." If you [...]
This morning, a press venue asked our Wasabi Publicity client to share his press placement on social media. He wrote, "Gosh, I don't share much on social media. Got a tutorial on it?" So, I quickly put this together for him and thought we'd pass it along to you in our blog, too! https://youtu.be/78IYUwOC_HE [...]
We’ve completed back to back challenges this pandemic. Just in time for back-to-school seasonal news, we’re starting another #21DayPRActionGuide challenge. Are you up for it? I am! This Friday, we’ll be meeting at 1 pm eastern to discuss writing your PR materials. We’ll address ? What’s the best pandemic pitch? Hint: It’s the same as [...]
Have you Googled yourself lately? You might be surprised at how many people share your brand and name. We're in the middle of my #21DayPRActionGuide July challenge. (Read about it here.) My friend Linda Coad did and she said on July 10th's call, "Michelle, I've had my CPA practice for over 20 years so my name search [...]
"Brevity is the soul of wit." Hamlet, by William Shakespeare "I don't want to dumb down my work, though -- it just seems so shallow," a client just said to me on the phone today. We were discussing what press want during the pandemic. My client felt providing the press 3 tips simply made her [...]
I'm calling all lazy people!! According to Time Magazine, that's you and me. "Humans are inherently lazy, which may be a trait left over from our ancestors' days of conserving energy for the next hunt," reports Time Magazine. That's fine. I have a secret weapon against lazy: community. When your community is calling and you [...]
The pandemic shifted so much. My PR firm, Wasabi Publicity, was founded in 2002. After eighteen years of Wasabi's success and thirty years of conducting PR campaigns (yes I started doing PR when I was 20 - it's how I put myself through theater school), I thought I'd never see a shift so dramatic that I'd [...]
What makes the best first impression today? Many people would say it's your clothing, hair, makeup or posture. Really? Let's think about it during the pandemic and in this social media-dominated marketplace. Don't you also look up people online and see what their Twitter, Facebook, website bios say? This might not be the first [...]
When people find out I'm an international publicist, they ask me, "Can you get me on the front page of the Wall Street Journal, too?" I typically respond, "That depends." Then, I say, "It depends on whether you want to build relationships with press professionals or not." Like building anything, you need a strong foundation. [...]
I've been wanting change in my hometown. So, I pitched the press my plight, changed what neighbors were talking about and the good news is: I have a tangible change to report! The rezoning meeting originally scheduled for Thursday, June 18th in my hometown has been delayed to August 20th! Hooray! Let's unpack what [...]
