In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed: https://youtu.be/KvD0gG_fUlg?t=324 ?? Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]
When you speak, are you speaking the language of "me" or "we?" It's a great question to ask if you want press coverage. I represent both nonprofit and corporate clients. Nonprofit executives naturally speak the language of we. You won't be surprised to learn corporate America leads with, "What have you done for me lately?" [...]
We're at the end of our August #21DayPRActionGuide challenge. We've developed media materials and been pitching press contacts. This Friday at 1 pm eastern some participants will share about their recent interviews and I'll coach them on how to leverage their earned editorial coverage inside owned and paid media. Let's face it, many people simply [...]
Are you happy? Happiness, like beauty, is in the eye of the beholder. My husband likes to ask me, "What do you love about your life today?" when he finds me complaining, which typically 'harshes his vibe.' While not a surfer, he is an avid mountain biker and whitewater kayaker. In fact, we both [...]
Yes, I'm revealing our trade secrets. The saying "spill the beans" comes from Greece when a jar of voting beans would be spilled. Just in time for election season, I'm spilling our beans for your PR success. You can see the formulas laid out in our workbook, "21 Day PR Action Guide: The Who, What, [...]
I live in the South, about three hours east of Atlanta. Here a great meal is described as "your meat and two sides." If you're lucky, you'll get three sides. I love this saying. Truth be told, the South is rich with sayings: "Bless your heart." Or, "Y'all come back now, ya hear?" The hospitality [...]
This Friday will be our first #21DayPRActionGuide challenge call in August. If you missed the previous challenges, you can get caught up on the Wasabi Publicity blog. ? We'll be discussing the first part of my book, "21 Day PR Action Guide: The Who, What, When, and Where To Launch a Successful PR Campaign." If you [...]
This morning, a press venue asked our Wasabi Publicity client to share his press placement on social media. He wrote, "Gosh, I don't share much on social media. Got a tutorial on it?" So, I quickly put this together for him and thought we'd pass it along to you in our blog, too! https://youtu.be/78IYUwOC_HE [...]
We’ve completed back to back challenges this pandemic. Just in time for back-to-school seasonal news, we’re starting another #21DayPRActionGuide challenge. Are you up for it? I am! This Friday, we’ll be meeting at 1 pm eastern to discuss writing your PR materials. We’ll address ? What’s the best pandemic pitch? Hint: It’s the same as [...]
Have you Googled yourself lately? You might be surprised at how many people share your brand and name. We're in the middle of my #21DayPRActionGuide July challenge. (Read about it here.) My friend Linda Coad did and she said on July 10th's call, "Michelle, I've had my CPA practice for over 20 years so my name search [...]
