NEWS HOOKS Take Your Shirt Off; The World is Watching

By |2016-10-13T16:38:02-04:00March 23rd, 2015|

Whew, today's news includes men taking their shirts off. Tom Cruise is still packing visual heat for the ladies in his 50's with the news of the Mission Impossible - Rogue Nation coming to a theater near you. All medical professionals and personal trainers will be on-call for media wanting to know Cruise' secret of remaining so [...]

NEWS HOOKS Total Eclipse of the Heart

By |2016-10-13T16:38:02-04:00March 20th, 2015|

My heart be still. It's rare Mother Earth is trumping news but with her triple play today, everyone's excited. It's the first day of spring, there's a solar eclipse and a supermoon. See the eclipse online since most of us can't view it due to weather conditions being too hazy. Plus, you'll avoid eye damage, like [...]

NEWS HOOKS Breastfeeding, Brackets and Budgets

By |2016-10-13T16:38:02-04:00March 19th, 2015|

Breasts are still in the news today. Breastfeeding that is. So, if you're an educational or medical professional who can weigh in on all-things breastfeeding, now's the time to pitch yourself to media friends. Yesterday in my blog entry, "God, Dog and Basketball," I reported on a new study that links breastfeeding with making more [...]

NEWS HOOKS God, Dog and Basketball

By |2016-10-13T16:38:02-04:00March 18th, 2015|

Typically news producers and writers steer clear of mixing religion into their headlines. Today's news serves up a large dose of it, though. That's because the Presbyterian Church has changed "husband and wife" to "two people" to define marriage. So, if you're a gay rights advocate or a person who specializes in the history of [...]

NEWS HOOKS Foodies, Celebs Abroad, Green Things

By |2016-10-13T16:38:02-04:00March 17th, 2015|

Today's news is for people who like green things: Money, holidays, green lattes and kale. That's right. Not only is everyone in the spirit of St. Patty's Day but celebs are eating their favorite food from far away and are sharing it on social media. Yup, Drew Barrymore has the world's attention with her food [...]

How We Turned Gossip into Client Gold #FastCompany

By |2016-10-13T16:38:03-04:00March 17th, 2015|

By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]

NEWS HOOKS March Madness, Dolce & Gabbana, Love Hormones & Carol’s Cookies

By |2016-10-13T16:38:03-04:00March 16th, 2015|

Baby ... it's March Madness. So, if you're a sports expert and if your expertise can help move forward public sports conversations versus just your fantasy leagues, then be sure to let your media contacts know. All this month, they're looking for great soundbites and stories about people excited about their teams. I grew up [...]

NEWS HOOKS Ink, Inc. and Inq. – Bombshells, Racism and Police Training

By |2016-10-13T16:38:03-04:00March 13th, 2015|

Got ink? Well, if you're inked or can comment about tattoos, you're going to like today's news cycle. A Texas man was booted from a restaurant. (News venues are calling the Texas-based Bombshells a "breastaurant" which opens up a whole other discussion about sexism in the restaurant industry.) This Atlanta news team said it best, "The [...]

PR TIPS When To Seek Media Training; Dr. Ben Carson

By |2016-10-13T16:38:03-04:00March 5th, 2015|

Ruh roh, Reorge!" Was that really just said in a national TV interview? Today's news includes a major media interview blunder by Dr. Ben Carson, a potential 2016 GOP candidate. CNN reports the shocking comments that prison proves being gay is a choice. He says while race is not a choice, being gay is. Ruh [...]

NEWS HOOKS First Human? Fossils, Emails and Net Neutrality

By |2016-10-13T16:38:03-04:00March 4th, 2015|

Well, let's see, today's news is interesting in particular because scientists say they may have found a fossil of the first human in Ethiopia. If you're an expert in fossils, history or can explain why this is such a monumental discovery, media friends may be looking for you. Fossils to emails are a big jump, [...]