NEWS HOOKS God, Dog and Basketball

By |2016-10-13T16:38:02-04:00March 18th, 2015|

Typically news producers and writers steer clear of mixing religion into their headlines. Today's news serves up a large dose of it, though. That's because the Presbyterian Church has changed "husband and wife" to "two people" to define marriage. So, if you're a gay rights advocate or a person who specializes in the history of [...]

NEWS HOOKS Foodies, Celebs Abroad, Green Things

By |2016-10-13T16:38:02-04:00March 17th, 2015|

Today's news is for people who like green things: Money, holidays, green lattes and kale. That's right. Not only is everyone in the spirit of St. Patty's Day but celebs are eating their favorite food from far away and are sharing it on social media. Yup, Drew Barrymore has the world's attention with her food [...]

How We Turned Gossip into Client Gold #FastCompany

By |2016-10-13T16:38:03-04:00March 17th, 2015|

By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]

NEWS HOOKS March Madness, Dolce & Gabbana, Love Hormones & Carol’s Cookies

By |2016-10-13T16:38:03-04:00March 16th, 2015|

Baby ... it's March Madness. So, if you're a sports expert and if your expertise can help move forward public sports conversations versus just your fantasy leagues, then be sure to let your media contacts know. All this month, they're looking for great soundbites and stories about people excited about their teams. I grew up [...]

NEWS HOOKS Ink, Inc. and Inq. – Bombshells, Racism and Police Training

By |2016-10-13T16:38:03-04:00March 13th, 2015|

Got ink? Well, if you're inked or can comment about tattoos, you're going to like today's news cycle. A Texas man was booted from a restaurant. (News venues are calling the Texas-based Bombshells a "breastaurant" which opens up a whole other discussion about sexism in the restaurant industry.) This Atlanta news team said it best, "The [...]

PR TIPS When To Seek Media Training; Dr. Ben Carson

By |2016-10-13T16:38:03-04:00March 5th, 2015|

Ruh roh, Reorge!" Was that really just said in a national TV interview? Today's news includes a major media interview blunder by Dr. Ben Carson, a potential 2016 GOP candidate. CNN reports the shocking comments that prison proves being gay is a choice. He says while race is not a choice, being gay is. Ruh [...]

NEWS HOOKS First Human? Fossils, Emails and Net Neutrality

By |2016-10-13T16:38:03-04:00March 4th, 2015|

Well, let's see, today's news is interesting in particular because scientists say they may have found a fossil of the first human in Ethiopia. If you're an expert in fossils, history or can explain why this is such a monumental discovery, media friends may be looking for you. Fossils to emails are a big jump, [...]

NEWS HOOKS So You Want to Be a Billionaire? IHOP, Forbes, Netanyahu and Measles

By |2016-10-13T16:38:03-04:00March 3rd, 2015|

Show me the money. It’s a famous phrase from a popular movie. I watch that clip and realize in business that’s really what we’re all saying in meetings, is it not? Well, in today’s news it’s no different. Forbes reveals the richest women in the world. It’s a surprising twist on the report. Minorities seem to be […]

NEWS HOOKS Who doesn’t like free? Dairy Queen, Krispy Kreme, Ronda Rousey

By |2016-10-13T16:38:03-04:00March 2nd, 2015|

Dairy Queen did it. So did Krispy Kreme. People love to get things for free so when celebrating anniversaries and store openings, think about giving away ice cream and donuts. Well, that is if you sell those sweet things. If you sell something else, think about giving that away or some other way to get […]

NEWS HOOKS #LLAP: Leonard Nimoy, Kanye West and Jihadi John

By |2016-10-13T16:38:03-04:00February 27th, 2015|

If you’re using a computer today, chances are you were like me and played rock, paper, scissors and watched Star Trek in your childhood. My father and brother watched it almost daily. I was there watching with them. It certainly was a Sunday television sport, right next to Shirley Temple and The Three Stooges. If you watched that […]