The Orlando mass shooting has many on social media saying, "It's time to act." I've considered myself an activist since my college days of organizing Amnesty International chapters in Chicago so I wake up saying, "How will I take action today to impact the greater good for all?" So when Mathew Shurka called me this morning to [...]
"Slavery's over, stupid," a man barked at me as I worked the Amnesty International booth in my college lunch building in the early 90's. I peacefully said, "But it isn't. That's why I'm standing here to inform you." He marched off, sighing. Confident he was right and I was wrong. Two years after kidnapping, the first Chibok [...]
Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]
Explain how to spark aha moments and you'll get media coverage. I'm #SparkingAhaMoments with the White House today. You can too! Inside our annual pro bono work, Wasabi Publicity created the campaign and wrote this press release which contains links to children's activities for year-long "Take Our Daughters and Sons to Work Day (TODASTW)" experiences. The TODASTW [...]
I am so excited about Loretta Lynn's new album. She's still a mountain girl and so am I. You see, the reason I love Loretta Lynn so much isn't because I like country music. It's because she and I were both born and raised in Kentucky. I'm the grand-daughter of a miner and well, as [...]
God makes headlines. If you seek media coverage, take note of the Pope. This week, the Pope and Donald Trump are fighting. But who is Pope Francis to judge? Putting aside the Pope's opinion, Trump made headlines when he misquoted the Bible. The Bible's a great place to read stories about fights. When you see [...]
Yes, today Lent begins, but I'm also dishing out tips on how to get media coverage on "lent news" as in get your angles lent to you. First, let's deal with Lent. I was raised Catholic and if you're like me, musicals, posts and jokes about being raised Catholic put a smile on your face. [...]
Zinnia was lost yesterday. I've been missing in action on this blog since December. Blame my absence on an unplugged kayaking vacation in Costa Rica between Christmas and the New Year. Blame Zinnia being lost on the desire to get grass on the other side of the fence. Zinnia is my chicken. Zinnia is also [...]
I don't own an ugly holiday sweater, but I am featured in BuzzFeed's 2011 holiday photos that will give you holiday cheer. (See photo 20. Don't laugh.) However, if you do own an ugly top, today you can get media coverage. I always think of that scene in "Bridget Jones' Diary" where her future boyfriend [...]
My new FitBit Charge works a bit and doesn't work a bit. Corporate survival of the fittest games can make for big headlines, like this article in the Wall Street Journal. What new tools are you using today that could get you media coverage? Just write about your experience and share your thoughts on social [...]
