Your customers love you. Your competitors admire you. Your mission to inspire change in the world is beautiful. But does your website reflect that? Is it even mobile friendly? On April 21, 2015, Google expanded its search algorithm to include mobile-friendliness as a ranking signal. This is old news by now. But surprisingly, I still [...]
Creepy clowns are frowned upon and in some communities, banned this year. When I was a children's entertainer during undergraduate school, I never painted my face. It scared too many preschoolers. As an adult, you know what scares me? Two-faced people. Anyone who knows me personally knows one thing for sure: I speak straight. What [...]
Every woman loves being called a pig. Especially after you've won the Miss Universe pageant. Alicia Machado developed an eating disorder after Donald Trump called her Miss Piggy. Body shaming and the presidential debates are hot news today - again. If you've not tagged your media pitching to how women view their own bodies or [...]
At six, I cried when my mother cleaned with ammonia, thinking she'd get pneumonia from it. She clarified it for me with a giggle. I passed out from pneumonia when I was 16. Attending a performing arts high school, I fainted into my father's arms in the parking lot while playing Miss Hannigan in Annie. [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=S5HCv_RdgGw" controls="alt" showinfo="no" rel="no" modestbranding="yes"] When it comes to videos, size does matter. But in this case, the smaller, the better - and if you don’t believe me, just take a look around your social media landscape. Whether it’s Vine, Twitter, Snapchat, or Facebook, all viral hits stick to these two golden rules: 1 [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=JvWZrVM46b8" controls="alt" showinfo="no" rel="no" modestbranding="yes"] Storytelling and showcasing has never been easier than it is today. In this digital age, you and your brand can reach out effortlessly. I love the sheer prospect of this! Because now all you need is the power of video. The possibilities are endless for your story to shine [...]
Rescue dogs are lapping it up at Starbucks to find forever homes. I lap up my coffee, cream and sugar every morning. And the Olympic gold medalists are lapping up PR attention, even if the PR's not about their medals. It leaves me wondering, what do we need to say to media to get their [...]
In this series of posts, we will shatter some of the misconceptions around video production and hopefully inspire you to reach out for help to create content around your own authentic message. MYTH #2: THE MAGIC FORMULA (Hint, there isn’t one) [su_youtube_advanced url="https://www.youtube.com/watch?v=i9eBGUYK2lQ" controls="alt" showinfo="no" rel="no" modestbranding="yes"] [Go here for MYTH #1: BUDGET] Many people [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=JvWZrVM46b8" controls="alt" showinfo="no" rel="no" modestbranding="yes"] We all know visual storytelling and video content is one of the most powerful marketing tools to spread your message on the internet. (If you don’t believe us, just ask Mark Zuckerberg.) But how do you go about actually creating that content? Where do you start? In this series [...]
"You're an idiot," said a YouTube hater to me about a video I did on how the Emotion Code healed my lower back pain and made my pets calm. I see hater comments as a clear indication my stories and messages are getting out there. Do you relate to your nay-sayers as good news? I do. The [...]
