NEWS HOOKS Skinny Jeans

By |2016-10-13T16:37:57-04:00June 23rd, 2015|

Health hazard? A woman collapses from wearing skinny jeans. I loathe the skinny jean trend. Turns out, my health benefits from it. If you're a well-being expert, today you can tie into how clothes and health work side-by-side .. ur, uh or tighten your sides. "Don't squat" in skinny jeans they say. Most women know [...]

NEWS HOOKS Go Free Range

By |2016-10-13T16:37:57-04:00June 22nd, 2015|

Geico's commercial featuring a free range chicken cracks me up every time I watch it. I laugh probably because I have seven back-yard chickens and they bring great joy to my life when I let them go free range before they perch for bedtime. My husband and I "tuck them into bed" at sunset and then [...]

NEWS HOOKS Show Me The Money

By |2016-10-13T16:37:58-04:00June 18th, 2015|

A woman will be on a $20 bill. Women on global currency is trending. Show me the money, honey! You've come a long way, baby. (Cue a cliche of your own liking.) Money experts, feminists and those fighting for women's rights now have a tie-in to breaking news. Play your bills and make your tips, tools and [...]

NEWS HOOKS Shark Week

By |2015-06-17T11:50:19-04:00June 17th, 2015|

Today, the NC teenage shark survivor speaks up with profundity beyond his years. He wants to fight and live "with the cards he's been dealt." Cable TV boasts shark week. Network TV challenges entrepreneurs to swim with the sharks. Animals causing human pain and suffering are always memorable news hooks. Shocking stories and big business ventures will [...]

NEWS HOOKS Peep Show

By |2016-10-13T16:37:58-04:00June 16th, 2015|

We are so transfixed with other people. Our news today almost feels like an instant peep show. I mean "people show." The same kind of feeling you get watching people at the mall or an amusement park. I love watching people. When I was at the Youth Performing Arts High School in Louisville, our drama [...]

NEWS HOOKS Balls Out

By |2015-06-12T12:02:24-04:00June 12th, 2015|

LeBron James played 'balls out' during the NBA finals. If you're giving it your all, extreme athletes say you're, "Balls out." I learned that when I took a hiatus from my desk job when I was 29 for one summer and became a whitewater raft guide. (There was a funding cut at the nonprofit where [...]

NEWS HOOKS I Eat Meat

By |2015-06-11T09:09:55-04:00June 10th, 2015|

Jurassic World opens to mixed reviews. Do you lean toward the meat-eating Tyrannosaurus rex or the plant-eating Brachiosaurus?  Everyone loves a good debate on whether to eat meat or not. Due to the movie, dinosaur experts are being interviewed by the media. This Wired article discusses whether the movie is accurate. Any movie release sets the stage [...]

NEWS HOOKS Jail Break

By |2015-06-08T09:21:46-04:00June 8th, 2015|

Today, two convicts escape jail while J-Lo faces two years in prison for shaking her famous butt in Morocco. What will be your 15 minutes of fame? Your famous 'break?' This weekend, many theater professionals got their 15 minutes on TV fame during the 2015 Tony Awards. However, their 'big break' came when they landed their [...]