NEWS HOOKS Go Free Range

Geico’s commercial featuring a free range chicken cracks me up every time I watch it. I laugh probably because I have seven back-yard chickens and they bring great joy to my life when I let them go free range before they perch for bedtime. My husband and I “tuck them into bed” at sunset and then go for an egg hunt. Are you free range in your life? Are you hunting for something? Do you get out there?

Two escaped convicts are ‘out there.’ That’s what’s dominating the news this morning. Forget the egg hunt. There’s a full-blown man-hunt for them. If you have any tie-ins to our correctional system, now’s your time to be in front of the media. Also, if you’re a business in the area where the convicts’ DNA has been found, the media will want to hear from you. Further, if you’ve ever had past experience similar to this, the media can use your soundbites.

Someone who isn’t free today is the 21 year old gunman who walked into a Charleston Bible study and killed people because they were black. The city of Charleston is showing the world how to forgive after a massacre.

Apple vs Taylor Swift has come to an end after the dispute over what should be free or not. Turns out, just because a corporation as large as Apple wants to provide free downloads, it doesn’t mean an artist has agreed for their music to be given away for free.

Having children certainly cuts into your free time. Kim Kardashian made a stealth announcement about a new baby boy over Father’s Day, this past weekend.

How can you go free range? Go big for more prominent media coverage? Tie it into trending, breaking and seasonal news. Go free range, go big or go home – just like my chickens. {{Chickens clucking.}}

By |2016-10-13T16:37:57+00:00June 22nd, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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