The world is at the grip of COVID-19 and the media is scrambling to find credible experts to make sense of everything. How does this apply to you? It’s an opportunity for you or your company to truly make a difference.😷 Everyone is jumping on the bandwagon. If you’re like me, your inbox is full [...]
Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve only started daydreaming about your book, now’s the time to start thinking about marketing. 🤓 My company has [...]
It's tempting to think that spending a lot of money on a PR agency will guarantee a successful media campaign. But the truth is, in the world of PR, success isn't a given, no matter who you hire or how much money you spend. 💡 A PR company's role is to bring the skills, organization [...]
Imagine your dream came true. You open your favorite magazine and there’s your cause/book/organization, featured prominently in a national publication. What would it be worth to you? This happened to Wasabi Publicity (wasabipublicity.com) client Pamela Yellen, New York Times best-selling author of "The Bank On Yourself Revolution." 💡 Ten years ago, Pamela Yellen had hired [...]
When it comes to public relations, much has changed over the years. As my business partner likes to say, "We’ve seen PR transition from typewriters to Twitter." One thing that hasn’t changed, though, is that PR is all about relationship building. Without cultivating media relationships, PR would become a one-sided conversation, which wouldn't be very [...]
With everything going on today, you're likely doing your best to adapt in business. We're all navigating uncharted territory to find the best path forward, and marketing is one of the biggest challenges companies and organizations face during these uncertain times. As I've written about previously, we certainly can't operate as if it's business as [...]
Here's a good question to ask yourself before you die: "How will people remember me?" In fact, grab a piece of paper, and on one side write down key moments of your life. On the other side, write down moments you'd like to experience, but haven't yet. ✍️? I did this in the pandemic lockdown. [...]
I was asked a question recently from a dear friend of mine who is a Buddhist nun. I met her at a conference here in Hungary and I told her then that I think her message and what she’s doing is really great. I believe more people should know about her. ☮️ She emailed me [...]
International Publicist, Michelle Tennant Nicholson shares press interview preparation in 12 steps. Here is a short video with Michelle sharing these steps. Below you can also download the workbook she describes in the video: https://youtu.be/dOWJgO7WmhM ? Interview Prep In 12 Steps: Be pithy - concise & forcefully expressive. Get to your point! Be memorable. Engage [...]
Recently I was pitching a guest booker with national TV. She asked, "Is he a guest, guest expert, or expert?" In this blog post, I'll explore what this guest booker meant by this question so you too can benefit from earned editorial news coverage of your expertise, book, nonprofit, organization, or business. I have called [...]
