Do all podcast opportunities because they give you practice on new technology. Just yesterday, a current PR client emailed me at noon, annoyed that I had made a short video schooling him on how to use Skype. He wrote something to the effect of, “Michelle, I know how to use Skype. Why are you covering basics like hard-wiring Skype versus using Wi-Fi?” After the interview, he sent an apology via WhatsApp underscoring how wrong he was to wait until five minutes before the live interview to figure out the technology. Here’s what happened…
His office is in Europe and the stateside top 10 news market radio station scheduled a live interview. The studio needed to call a phone number. So, I set up our Wasabi Publicity Skype account to conference him so the station could call our USA Skype number and reach him without having to call internationally. For what it’s worth, Skype also allows for stereo audio, which is much richer for the audience than landlines or cell phones. I always recommend hard wiring the computer transmitting Skype so there are no skips and drops, which really annoys producers. I received a panicked message on WhatsApp five minutes before the LIVE interview that Skype’s two-factor verification was necessary again and by the time I assisted the client in connecting with the radio producer, I heard the client a bit out of breath during the first few minutes of the interview. It’s been my experience that technology is always progressing and triple-checking, practice runs, and backup technology always wins the day. It’s much better to have these mishaps with smaller podcasts than on a larger show. Could you imagine having a technology mishap before you appear on a show like George Noory’s Coast to Coast? We’ve booked Coast to Coast many times.
Here’s one with our Tokyo-based client, Ken Honda.
Coast to Coast is renowned for its witching hour live show times, around midnight to 3 am. At that hour it reaches millions of listeners live as they drive trucks and travel to destinations by car around the world each show. It’s one of the most famous car-driving shows and keeps people awake as they explore. You’d for sure not want a technology breakdown before having millions of people counting on what you say to keep them up as they drive. Triple-check your technology.