NEWS HOOKS Be Blue

By |2015-05-26T11:13:20-04:00May 26th, 2015|

My guilty pleasure lately is watching old reruns of Forensic Files on HLN. BB King's recent death is being investigated as a possible homicide now, so naturally my forensic brain wants to know all about the possible poisoning and motives and so forth. This news opens up many possible commentary opportunities for the public at [...]

NEWS HOOKS From the Mouths of Babes

By |2016-10-13T16:37:58-04:00May 21st, 2015|

Kids at sports press conferences? A-D-O-R-A-B-L-E!! However, people have their opinions about whether it should be repeated or not. What do you think? Here is what Sam Amick, USA Today Sports, thinks. The last Thursday in April is Take Our Daughters and Sons to Work Day. I'm for taking children to any work environment so [...]

NEWS HOOKS President of the United States

By |2016-10-13T16:37:58-04:00May 19th, 2015|

@POTUS, baby. Really. Follow him. (Follow me.) Barack is on Twitter. President Bill Clinton quickly wanted to know if it's for just Barack or for the account of the President of the United States. With Hillary Clinton's email scandal, the use of technology and politics makes for a great tie-in when you're pitching the media, especially [...]

NEWS HOOKS Touchdown

By |2016-10-13T16:37:59-04:00May 12th, 2015|

Looking for your media coverage "touchdown?" If so, you might tie your news into deflate gate. Tom Brady's suspension is generating hot debate today. Remember, you can simply use the "deflate" analogy in your own industry. I recently heard a doctor called bioidentical hormone replacement therapy "putting air into your tires again." That's a nice [...]