How do you get media contacts to 'bite' on your pitches? Try seasonal news, like Dog Bite Prevention week, which is this week! Medical professionals can talk about how to prevent children from suffering dog bites. Small town business professionals can talk about fending off dog bites at home and office when the mail is [...]
Kids at sports press conferences? A-D-O-R-A-B-L-E!! However, people have their opinions about whether it should be repeated or not. What do you think? Here is what Sam Amick, USA Today Sports, thinks. The last Thursday in April is Take Our Daughters and Sons to Work Day. I'm for taking children to any work environment so [...]
@POTUS, baby. Really. Follow him. (Follow me.) Barack is on Twitter. President Bill Clinton quickly wanted to know if it's for just Barack or for the account of the President of the United States. With Hillary Clinton's email scandal, the use of technology and politics makes for a great tie-in when you're pitching the media, especially [...]
Louis C.K., one of my favorite comedians, hosted the 40th SNL (Saturday Night Live) anniversary finale Saturday and discussed "mild racism, the Middle East, child molestation and the 70's." Whew it's buzzing. What do you think? He talks about growing up in the 70's, stating everything is different but the Middle East. (Cue the comments.) [...]
Honeybee apocalypse? If you're a bee-keeper, like my uncles were, the media may be looking for you. Bees are in the news and here's the buzz kill: they're dying. This public discussion will involve food experts, nutritionists, environmentalists and scientists. If you're looking for media buzz, tie in bees. What else is buzzing in today's [...]
When pushed to the brink in the South, many say, "I'm about to lose my religion." It means, in other words, "I'm about to get medieval on you." Or, "I'm about to go postal." Still lost? Simply said, "I'm angry and about to get uncivil." How does religion influence society? It's been something we humans [...]
Looking for your media coverage "touchdown?" If so, you might tie your news into deflate gate. Tom Brady's suspension is generating hot debate today. Remember, you can simply use the "deflate" analogy in your own industry. I recently heard a doctor called bioidentical hormone replacement therapy "putting air into your tires again." That's a nice [...]
Sweeping statements starting with, "All the XXX" can never be good sound bites. For that matter, sound bites with the word never are never rarely good sound bites. In today's tablet-ubiquitous world, every thing you utter can be a sound bite that is heard around the world. Think about that. Clearly, this school principal did [...]
I can still hear the ice cream truck in the suburb where I grew up. I wonder if that truck had ice cream laced with listeria? ABC reports the Blue Bell Plant goes back 2 years with listeria contamination. If you're a foodie, sanitation expert or plant facilitation expert, now is your time to be [...]
The economy is booming back, baby. Jobless claims hover near 15-year low says Reuters. If you're seeking to be part of the news cycle with the media you pitch, send press releases and invite to solicit your stats, sound bites and stories, now's a good time to tie-in jobs. These include: > Who you're hiring [...]
