How We Turned Gossip into Client Gold #FastCompany

By |2016-10-13T16:38:03-04:00March 17th, 2015|

By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]

NEWS HOOKS March Madness, Dolce & Gabbana, Love Hormones & Carol’s Cookies

By |2016-10-13T16:38:03-04:00March 16th, 2015|

Baby ... it's March Madness. So, if you're a sports expert and if your expertise can help move forward public sports conversations versus just your fantasy leagues, then be sure to let your media contacts know. All this month, they're looking for great soundbites and stories about people excited about their teams. I grew up [...]

NEWS HOOKS Ink, Inc. and Inq. – Bombshells, Racism and Police Training

By |2016-10-13T16:38:03-04:00March 13th, 2015|

Got ink? Well, if you're inked or can comment about tattoos, you're going to like today's news cycle. A Texas man was booted from a restaurant. (News venues are calling the Texas-based Bombshells a "breastaurant" which opens up a whole other discussion about sexism in the restaurant industry.) This Atlanta news team said it best, "The [...]

NEWS HOOKS First Human? Fossils, Emails and Net Neutrality

By |2016-10-13T16:38:03-04:00March 4th, 2015|

Well, let's see, today's news is interesting in particular because scientists say they may have found a fossil of the first human in Ethiopia. If you're an expert in fossils, history or can explain why this is such a monumental discovery, media friends may be looking for you. Fossils to emails are a big jump, [...]

NEWS HOOKS So You Want to Be a Billionaire? IHOP, Forbes, Netanyahu and Measles

By |2016-10-13T16:38:03-04:00March 3rd, 2015|

Show me the money. It’s a famous phrase from a popular movie. I watch that clip and realize in business that’s really what we’re all saying in meetings, is it not? Well, in today’s news it’s no different. Forbes reveals the richest women in the world. It’s a surprising twist on the report. Minorities seem to be […]

NEWS HOOKS Who doesn’t like free? Dairy Queen, Krispy Kreme, Ronda Rousey

By |2016-10-13T16:38:03-04:00March 2nd, 2015|

Dairy Queen did it. So did Krispy Kreme. People love to get things for free so when celebrating anniversaries and store openings, think about giving away ice cream and donuts. Well, that is if you sell those sweet things. If you sell something else, think about giving that away or some other way to get […]

NEWS HOOKS #LLAP: Leonard Nimoy, Kanye West and Jihadi John

By |2016-10-13T16:38:03-04:00February 27th, 2015|

If you’re using a computer today, chances are you were like me and played rock, paper, scissors and watched Star Trek in your childhood. My father and brother watched it almost daily. I was there watching with them. It certainly was a Sunday television sport, right next to Shirley Temple and The Three Stooges. If you watched that […]

NEWS HOOKS Earning PR: Madonna, Modern Family, Better Call Saul

By |2016-10-13T16:38:03-04:00February 26th, 2015|

The Breaking Bad sequel Better Call Saul illustrated the challenge of PR in its most recent episode airing this past Monday, February 23, 2015. [Here’s your spoiler alert warning. Don’t tell me later I didn’t warn you.] Just like The Walking Dead, these AMC TV series thoroughly explore the juxtaposition of right/wrong and human desires/needs. […]