NEWS HOOKS Take Your Shirt Off; The World is Watching

By |2016-10-13T16:38:02-04:00March 23rd, 2015|

Whew, today's news includes men taking their shirts off. Tom Cruise is still packing visual heat for the ladies in his 50's with the news of the Mission Impossible - Rogue Nation coming to a theater near you. All medical professionals and personal trainers will be on-call for media wanting to know Cruise' secret of remaining so [...]

NEWS HOOKS Breastfeeding, Brackets and Budgets

By |2016-10-13T16:38:02-04:00March 19th, 2015|

Breasts are still in the news today. Breastfeeding that is. So, if you're an educational or medical professional who can weigh in on all-things breastfeeding, now's the time to pitch yourself to media friends. Yesterday in my blog entry, "God, Dog and Basketball," I reported on a new study that links breastfeeding with making more [...]

How We Turned Gossip into Client Gold #FastCompany

By |2016-10-13T16:38:03-04:00March 17th, 2015|

By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]

NEWS HOOKS March Madness, Dolce & Gabbana, Love Hormones & Carol’s Cookies

By |2016-10-13T16:38:03-04:00March 16th, 2015|

Baby ... it's March Madness. So, if you're a sports expert and if your expertise can help move forward public sports conversations versus just your fantasy leagues, then be sure to let your media contacts know. All this month, they're looking for great soundbites and stories about people excited about their teams. I grew up [...]

NEWS HOOKS Ink, Inc. and Inq. – Bombshells, Racism and Police Training

By |2016-10-13T16:38:03-04:00March 13th, 2015|

Got ink? Well, if you're inked or can comment about tattoos, you're going to like today's news cycle. A Texas man was booted from a restaurant. (News venues are calling the Texas-based Bombshells a "breastaurant" which opens up a whole other discussion about sexism in the restaurant industry.) This Atlanta news team said it best, "The [...]

NEWS HOOKS First Human? Fossils, Emails and Net Neutrality

By |2016-10-13T16:38:03-04:00March 4th, 2015|

Well, let's see, today's news is interesting in particular because scientists say they may have found a fossil of the first human in Ethiopia. If you're an expert in fossils, history or can explain why this is such a monumental discovery, media friends may be looking for you. Fossils to emails are a big jump, [...]