Last week an ABC local news crew was in my backyard. "Thank you for putting my voice on the loudspeaker. YOU are the people's voice and thank you for being a journalist." She looked at me. I thought she might cry. "Oh my gosh, thank you for saying that," she said looking out from [...]
Our first #21DayPRActionGuide Friday huddle on June 5, 2020 at 1 pm eastern was a great success. In the call we: Discussed how to find press contact information on websites. ? Brainstormed different pitches during the pandemic and protests. ? Illustrated different pitching strategies when targeting print or broadcast press professionals. ? Discerned the [...]
Today is June 4, 2020, and there is so much popping in the news that needs YOUR voice to make a difference. Yesterday I talked about how the press is YOUR voice on loudspeaker. Read it here. I promised you an update on how the WLOS ABC TV interview yesterday turned out and here it [...]
The local ABC news crew just left my house moments ago. On top of a pandemic, protests, and my dog being in the vet hospital yesterday, my neighbor informs me an asphalt company is attempting to rezone the community where I live to move in across the street from me. At first, I felt helpless. [...]
Did you know I'm a third-year beekeeper? My uncles were beekeepers and while I was raised around raw honey, bees, and sticky situations, I didn't take up the hobby until I realized the troubles our bee population faces. So, now, I do my part for my community by nurturing 300,000+ bees to pollinate neighboring farms, [...]
It's June 1st and the news cycle continues to profile stories that leave most of us feeling heartbroken and powerless. Friday we even witnessed journalists in handcuffs. Over the weekend, we witnessed more people expressing themselves in ways that worked and ways that didn't work. I'm here to remind you, today, and all month [...]
Yesterday I was coaching a client on how to respond to a Reuters international journalist. It occurred to me, gosh, so many people need this type of coaching. So, I got inspired to share what I shared with her with all of you. Yes! It's true. I'm sharing my pitching secrets with you. ? In June, [...]
In May, many communities are releasing their shelter-in-place rules. Wasabi Publicity represents thought leaders who are out to make a difference. More than ever, public service and helping each other is what’s needed at this time. ? For Journalists: Here’s a lineup of our current campaigns for May 2020. ? For Experts: Here are some examples of [...]
The #21DayPRActionGuide challenge comes to a close this week, and it’s been a true joy working with you. Here’s my closing video. The key question to ask yourself now, is: “What’s sustainable?” This question not only applies to your PR plan, but also to your personal life. What’s working? What’s not working? I’m not [...]
One of our readers had a pertinent question to my last blog, "suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?" Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I'll incorporate this [...]
