After our Weight Watcher's meeting, every Wednesday, my high school friend Sean, and I would head over to a Louisville restaurant and eat queso and chips. They didn't "count" toward points, we told each other because point counting started "tomorrow." And that is how Weight Watchers meetings went for us for a whole year in [...]
Are you confused about the best press contacts to target to place your news? Then, you're in the right place. We're in week two of November's #21DayPRActionGuide Challenge. This week, I'm focusing the PR lesson around, "Who You Gonna Call? Your Perfect Media Match." (See page 57 of, "21 Day PR Action Guide: The Who, [...]
As votes are counted in this election, it's clear more than ever stories impact public perception. The past few days, I've been channel hopping to listen to different political perspectives. Based on the storyteller, the story changes. Who will write your story? ? Before they write your story, they need to hear your story. Are you [...]
The most sustainable PR plans stay relatively small and can fit comfortably into the rest of your work and family life. For example, rather than maintaining relationships with thousands of journalists and reporters, as my PR firm Wasabi Publicity does, why not choose 10 media contacts to keep in touch with regularly? You might be able to [...]
One of my favorite stories as a child was the city mouse versus the country mouse. Little Cozy Nook reads it for you here ? https://youtu.be/Gd0FGjsoKKI In this beloved story, children are taken through challenges city and country mice face. They are different! In the same way, city and country people also face different challenges. In [...]
The addictive nature of relationships is woven through our movies, songs, and ... public relations. From Led Zeppelin's, "I can't quit you, baby" (originally written by Willie Dixon and performed by Otis Rush in 1956) to Broke Back Mountain's famous scene where Jack says, "I wish I knew how to quit you." A more recent [...]
I can't tell you how many times I've watched my Bavarian 84-year-old mom strike up a conversation with strangers at the park, public transportation, or store. Mom's been living with us since last Thanksgiving in this pandemic and I've come to realize her "gift of gab" may not be a gift at all, but simply a [...]
With everything going on, I was curious how the speaking world is being affected. So, I hopped on Zoom and had a chat with my friend, bestselling author, keynote speaker, and resilience expert Adam Markel about the current state of the speaking industry. Adam’s insights are FASCINATING. My biggest aha was how people are [...]
September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]
In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed: https://youtu.be/KvD0gG_fUlg?t=324 ?? Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]
