According to the Chinese zodiac, 2011 is the year of the rabbit (beginning February 3rd.) Social media is hopping. Time to jump on it! (with precautions of course...) Let’s look back to the age old Aesop fable, The Tortoise and the Hare. (have a second or sixty? read up.) In the fable, the egotistic hare [...]
My client, Landmark Education Communication Expert, David Cunningham appeared on CBS Radio Dallas/Ft. Worth discussing how to keep your New Year’s resolutions by TALKING. Two I’ve got this year are 1) Discuss my daily nutrition and exercise with a trainer and 2) Create adventure projects with my husband. Want to know how to “talk” your way into succeeding [...]
Recently I received an email from half way around the world acknowledging what we are up to and the difference we are making for people. It got me reminiscing about the time as a young child when I was mesmerized by animated dolls from all over the world singing and dancing to “It's A Small World [...]
When I went to DePaul University, my history professor said Jesus had the best publicist (Paul/Saul) and PR about a book (Bible) in the world. One cannot argue. It is the greatest story ever told. If you don’t believe me, watch this brilliant video by the Portland Christian School sent to me by our accountant earlier today. Remember, any story worth [...]
It’s truly amazing how a far a reach have in the world. With last week’s release of the Top 10 Most Retweeted Tweets it was interesting to see what stood out for fellow tweeps and what they thought was most worthy of a retweet. So what makes a tweet retweetable? Is it the tweet or [...]
It’s that time of year when people “take a break” for the holiday season. But should you pitch the media this time of year? Or not pitch? I love Shakespeare. In fact, many of you might not even know it, I have a B.F.A. from DePaul University in theater. Let’s just say, those who know me [...]
Eye on media’s needs — If you make your media contact shine bright, then you will shine bright too. This applies for print as well as broadcast interviews. Discuss in advance the focus your interviewer is planning to take so you can be prepared to the max. Listen carefully to your interviewer’s questions and give [...]
Easy! You have to consider WHO, WHAT, WHERE, WHEN, WHY and HOW. For example: WHO: Who needs to say the message? WHAT: What exactly is the message? WHERE: Where do you need to say the message? WHEN: When do you need to say it? WHY: Why do you need to say this message? HOW: How [...]
It’s three simple things: 1) Look for ways to make their job easier. 2) Provide value, value, value. 3) Build long, not short-term relationships. The number one thing though is to be responsive (return their call, tweet, email immediately). Top tier media like Oprah, Fox and Friends or Good Morning America work on very short [...]
The New York Times reported on my client, Landmark Education, over the Thanksgiving weekend. So did Bloomberg Businessweek. Shh, I have an amazing December story idea I’m sharing with my personal media contacts right now. I’ll report back here in December on how I turned the “ultimate gift” of media coverage into the “ultimate gift” at [...]