What on Earth did we do before YouTube? How did we watch missed episodes of our favorite TV shows, learn how to get six pack abs in three minutes, or check out the new Old Spice commercial everyone’s raving about – at the click of a button?
Before YouTube’s launch in 2005, there were limited options for regular people like you and me to publish videos online. Now, YouTube and other free sites like Vimeo and MetaCafe have turned video sharing into one of the most popular and important parts of Internet culture—and online marketing.
According to a recent report, in 2010, we’ve watched more than 700 billion YouTube videos, and uploaded more than 13 million hours worth of video. And of course a handful of those were shared, Facebooked and re-tweeted into viral video stardom.
So how do you know what makes a video go viral? Ask the experts, of course!
Yesterday, I chatted with Barbara Jones, Editorial Director, and Katherine Tasheff, Executive Director of Digital Media and Marketing at Hyperion and VOICE Books about a fun new video about hot flashes, hormones, and menopause… Check it out.
“It was truly a group effort over a few conference calls and brainstorms. Though without Jack Dolgen’s