You have heard me talk about the importance of tying your news into what
is on peoples mind – breaking news and seasonal?

If you haven’t you then this is for you! – This is probably the most effective
way to get media coverage. It is also important in your marketing

What do I mean?

Well did you know that February is national snack month?
Check out what Yum Yum Dishes is doing to tie into the celebration

Also, if there is breaking news use that to your advantage! Check out
what Mike Michalowicz did on the post he just sent me. This person used what is on the minds of people (snow) to market his services.

Smart and a really good lesson! Don’t miss the boat!