Comedian Jim Gaffigan first questioned how fresh subs at Subway are. Former Subway spokesperson, Jared Fogle has been getting 'fresh' with child pornography and today he will plead guilty to the charges. It begs the question -- how can companies choose spokespeople who share their values? Certainly the type of fresh Subway embodies is not [...]
Once in my 20's, I stopped my car in Camden, NJ and pulled out a paper map and was viewing it in a desolate parking lot. A police officer pulled up behind me, lit his lights and walked up to my window to ask me what I was doing. Strange, I thought. I snapped with [...]
Criminal activity makes for great media pitch angles. Consistently in the news lately is Bill Cosby. Kaleo.org says "Bill Cosby [is] busted" in an article today. Writing about Cosby these days leaves a level of slime. Sexual abuse occurs to the media that way too. While it's unfortunately in the news a lot, the media [...]
BMI letters accompany school report cards these days. They're not effective for teens. Personally, I'm very muscular due to my athletic pursuits and German heritage. So, I for sure would have gotten this type of letter as a child. I find it ironic that the schools I taught in years ago lacked on outdoor movement [...]
I won a debate challenge for my county once in high school. I talked about "CANtucky" as in Kentuckians can do anything. I guess the same is true for Donald Trump who continues to make himself known as a presidential contender. Such an interesting thing to watch. If you're not riveted by this election process, well, [...]
My Monday blog post, "In The Face," becomes hump day's blog post, "In Your Face," because a) it's my birthday (in your face) b) Ronda Rousey's impressive knockout continues to shorten record times (in your face men) and c) Lenny Kravitz goes commando in skinny jeans bends down during concert and the butt blowout creates #PenisGate (in your face). Ah, what a [...]
My husband and I love to say, "in the face," for no reason at all. We'll say, "Pet the dog - in the face." Or, to a remarkable story we'll reply, "In the face?" I guess it started when we were whitewater kayaking and I got a black eye (pummeled by a rock when I [...]
Blue moons have a special place in my heart since I was born and raised in Kentucky. Tonight's Blue Moon isn't as rare as some believe. Nature is a natural news hook you can use in your media pitching. Seasonal news is also something to consider. What about surviving the heat? Ticks? Sunburns? Vacation blues? [...]
Lions (#CecilTheLion) and birthday songs are in the news today. The birthday song's in the news because it might be in the public domain after all. Sing to me! It happens to be my birthday next Wednesday, August 5th. Hump day birthdays are the worst. Plus, my husband has an obligation that night so I'm left [...]
So you have written that book you have dreamed of writing for years and now want to get it published. What next? For more than 20 years, I have represented numerous authors through my company, Wasabi Publicity. I also worked in a publishing house soon after graduating college. I have seen many publishing strategies, [...]
