Today’s Word of the Day is: Lachrymose, meaning cry baby, or rather, given to shedding tears readily; tearful. When you see public figures crying you’ve got an instant news hook. Let’s see who’s crying today.

> Ashley Madison and their members seeking adultery like Casey Anthony prosecutor Jeff Ashton,

> Subway franchise now that front man Jared Fogle involved in horrific crimes against children,

> One Direction fans cry over group’s split,

> People fear stock market crash (again),

> Anyone with an “anchor baby,”

> Church-goers aren’t even safe these days; elderly woman gets beaten,

> Washington fights massive wildfires,

but you know who isn’t crying? People saved by three Americans who stop a gunman in a train attack. France honors them the highest award for bravery.

Whether you see tears or cheers, that’s a news hook so include them in your media pitching today.




By |2015-08-24T14:39:25+00:00August 24th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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