One of our readers had a pertinent question to my last blog, "suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?" Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I'll incorporate this [...]
I started doing PR thirty years ago. I've literally seen PR transition from typewriters to Twitter. One may call me an international publicist, but I call myself the “storyteller to the media.” You can score press coverage for yourself too if you think of your press releases and pitches as stories you're sharing with [...]
Thanks for doing the #21DayPRActionGuide challenge with me. Every morning on YouTube.com/MichelleTennant, you can catch me live at 7:30 a.m. EDT for my #WalkingLive series during which we discuss different topics. Right now, we're focused on how to generate PR. As I said in my April 21st video, "If you fail to plan, you [...]
Hello, if you don't typically read my blog, please let me introduce myself. I'm an international publicist, Michelle Tennant Nicholson. I have a master's degree in human development, wrote award-winning children's curriculum and helped launch an educational TV network. I hope my ideas not only inspire your family but also contribute to career growth, [...]
Over Easter weekend, we explored Days 4-6 in the 21 Day PR Action Guide by Drew Gerber and yours truly, Michelle Tennant. During the pandemic, you can download our PR workbook for no charge, no opt-in at ? PitchRate.com First impressions are very important with press contacts. They immediately seek information on credibility and [...]
It's Day 3 of the #21DayPRActionGuide you can download for free during the pandemic at PitchRate.com. Today, we're going to talk about your quirks. Your personal story, challenges, motivation, passions, and hobbies make you interesting to others. Use that! Let me start with a story about a client I personally placed in The New [...]
This is the second day of our #21DayPRActionGuide pandemic public service. Many people are looking to create or build business in the face of COVID-19’s devastating effect on the economy around the world. At PitchRate.com you can find a free copy of our PR workbook on the “Who, What, When, and Where to Launch [...]
Many people say, "PR" without a deep understanding of what public relations truly is. If we reference the book "Propaganda" by Edward Bernays (aka the Father of PR) we might define PR as an invisible force that the ruling class uses to manipulate the masses. Bernays explores PR in terms of self or public [...]
"Life isn't about waiting for the storm to pass. It's about learning to dance in the rain." Something happens when I listen to new PR clients in an intake call. I love it when they speak stream-of-consciousness because even though I’m listening to their unique story, I'm also hearing what's universal about all humans. [...]
"The PR game has changed and that's why I'm coming to you.” That's what our client said to me on the phone last September. He's right: technology has changed PR. When I learned how to do PR campaigns thirty years ago, one TV appearance was like tipping a full bucket over, splashing sales of [...]
