One of our readers had a pertinent question to my last blog, “suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?”
Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I’ll incorporate this in a future post on this blog to explore. However, in the interim, think about it this way.
- Why am I doing PR? 🖐️
- Tie the call-to-action into your “why.” 🖐️
- WHY = enrollment into a grant-funded program offered online and in-person training.
CALL TO ACTION: sign up for our newsletter to get more information on these free programs offered to the public.
- WHY = need PR for grant writing applications.
CALL TO ACTION: Share your video on how you’re participating and be sure to tag our hashtag. (This way you can track participation you might not otherwise know about. With a hash tag, it lives online until you need examples to list inside grant reporting or applications.)
- WHY = generate knowledge about a report on a scientific study.
CALL TO ACTION: download our free report on our website.
- WHY = inspire press to mention the government agency.
CALL TO ACTION: Please share this website.