A little bit more about press releases: Check out this video of Wasabi Publicity's Executive Publicist, Michelle Tennant Nicholson, on why you might want to shred that press release. And check out Michelle's blog to learn even more!
Start by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1) To have something easily accessible that you can cut and paste into an email and blanket the media with; 2) You truly have some breaking news relevant to you and your [...]
The thing about PR is this: If you’re like everyone else the people you want to reach won’t pay any attention to you. PR is all about showing the public how unique you are. And the media is your gateway to the public, so you have to prove to them that you’re not like any [...]
You already have everything you need to create a killer angle that's sure to grab the media’s attention — you just have to keep your eyes and ears open! Creating a killer angle all comes down to being able to shift your thinking from outside your own world to the perspectives of a wider audience. [...]
As a publicist — whether in the back or forefront of your mind — you’re probably always wondering if your client is pleased with the work you're doing. You’re providing a service to them and their happiness is as important to your success as it is to theirs, but sometimes you may feel you’re doing [...]
With every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will they click the back button [...]
Who doesn’t want to land television coverage? Whether national or local, TV is always looking for “real people” to illustrate the stories and trends in their reports. But before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get [...]
…You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the [...]
Has this happened to you? You get everything ready. All your materials organized and lined up. You're so excited. You create this awesome pitch, send it out, you're clear you're going to be a star… and then nothing-- crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing — [...]
When it comes to your media relations strategy you can’t forget about the bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who [...]